Maria Norbäck
Universitetslektor
FöretagsekonomiskaOm Maria Norbäck
Maria Norbäck är docent i företagsekonomi och föreståndare för Centrum för Forskning om Arbete och Sysselsättning/Work and Employment Research Centre (https://we.gu.se/). Hon forskar om hur man organiserar arbete, främst inom mediebranschen men även inom andra branscher. I sitt senaste forskningsprojekt har hon studerat hur frilansjournalister organiserar sitt arbetsliv. Hon har även studerat professionellt arbete i riskkapitalfinansierade bolag, arbetsintegrerande sociala organisationer och professionellt frilansarbete. Norbäck har skrivit om arbetsorganisering inom handeln, och hur politiska tjänstemän hanterar sin vardag. I sin doktorsavhandling studerade hon hur programmakare på Sveriges Television tillsammans med produktionsbolag producerade TV-program. Hon använder gärna institutionell teori och det som brukar kallas ”critical labour studies”-litteratur när hon forskar och undervisar.
Forskningsprojekt
Maria är verksam i olika forskningsprojekt med fokus på nya sätt att organisera arbete. Läs om respektive projekt nedan!
Rörlighet, val och flexibilitet i gig-ekonomin: https://www.gu.se/forskning/rorlighet-val-flexibilitet
Arbetsintegrerande sociala företag: https://www.gu.se/forskning/forandrade-roller-och-framvaxande-natverk
Gig-arbete och kooperativa arbetsformer: https://www.gu.se/forskning/gig-kooperativa-arbetsplattformar
Arbetsmarknadsutmaningar av grön omställning: https://www.gu.se/forskning/arbetsmarknadsutmaningar-av-gron-omstallning-i-vastsverige-elektrifieringen-och-omstallningen-av-fordonsklustret
Utvalda publikationer
Norbäck, Maria. (2022). Maintaining a Freelance Career: How Journalists Generate and Evaluate Freelance Work. Journalism Studies, 1-19.
Brorström, Sara., & Norbäck, Maria. (2022). Fast fashion: the rapid layering of management fashions in the Swedish city of Gothenburg. Public Management Review, 1-20.
Norbäck, Maria., & Zapata Campos, Maria José (2022). The market made us do it: Public procurement and collaborative labour market inclusion governance from below. Social Policy & Administration, 1– 16.
Norbäck, Maria & Styhre, Alexander (2021) On the Precarity-Spectrum: Exploring Different Levels of Precariousness in Market-Mediated Professional Work. Mrev: management revue. Vol. 32 (3) 266 – 295
Norbäck, Maria. (2021). Back to the future of journalist work? Entrepreneurial subjectivity and freelance journalism in Sweden. Journalism, 14648849211033131.
Norbäck, Maria (2019) Glimpses of resistance: Entrepreneurial subjectivity and freelance journalist work. Organization.
Norbäck, Maria & Styhre, Alexander (2019) Making it work in free agent work: The coping practices of Swedish freelance journalists. Scandinavian Journal of Management, 35(4), 101076.
Norbäck, Maria (2019) Recycling Problems and Modernizing the Solution: Doing Institutional Maintenance Work on Swedish Public Service Television. Journal of Management Inquiry, Vol 27, no 4, (published on-line first 2017, published in print (2019) Vol 28(1), 94–112.)
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Nytt mediestöd anpassat för en digital
värld
Maria Norbäck, Ingela Wadbring
Institutet för mediestudiers årsbok 2022- tillståndet för journalistiken 2022. - 2022 -
Local government as employer, procurer, and entrepreneur in labour market
integration
-
Är public service ett hot mot dagspressens digitala
affärsmodell?
Maria Norbäck, Jonas Ohlsson
Public Service: En Svensk Kunskapsöversikt - 2022 -
Fast fashion: the rapid layering of management fashions in the Swedish city of
Gothenburg
Sara Brorström, Maria Norbäck
Public Management Review - 2022 -
Maintaining a Freelance Career: How Journalists Generate and Evaluate Freelance
Work
Maria Norbäck
Journalism Studies - 2022 -
The market made us do it: Public procurement and collaborative labour market inclusion governance from
below
Maria Norbäck, María José Zapata Campos
Social Policy & Administration - 2022 -
Back to the future of journalist work? Entrepreneurial subjectivity and freelance journalism in
Sweden
Maria Norbäck
Journalism - 2021 -
Glimpses of resistance: Entrepreneurial subjectivity and freelance journalist
work
Maria Norbäck
Organization - 2021 -
On the Precarity-Spectrum: Exploring Different Levels of Precariousness in Market-Mediated Professional
Work.
Maria Norbäck, Alexander Styhre
Management Revue - 2021 -
Kommunen som upphandlare, entreprenör och arbetsgivare i arbetsmarknadsintegration av
utrikesfödda
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Alone at work: Isolation, competition and co-dependency in flexibilised
retail
Rebecka Arman, Nanna Gillberg, Maria Norbäck
Economic and Industrial Democracy - 2021 -
‘Keeping politicians at arm’s length’: how managers in a collaborative organization deal with the administration–politics
interface
Sara Brorström, Maria Norbäck
International Review of Administrative Sciences - 2020 -
Institutional
theory
Maria Norbäck, Linda Wedlin
Theories and perspectives in business administration / Ulla Eriksson-Zetterquist, Magnus Hansson, Fredrik Nilsson (eds). - 2020 -
The passion and the interests in life science venturing: Choosing economic insecurity and creative challenges over predictable
careers
Alexander Styhre, Maria Norbäck
European Journal of Innovation Management - 2019 -
Projects as containers of future hopes and dreams. Organizing innovation projects in the newspaper
field
Elena Raviola, Maria Norbäck, Rolf Lundin
Media management and digital transformation. Arne L. Bygdås, Stewart Clegg and Aina Landsverk Hagen (red.) - 2019 -
Making it work in free agent work: The coping practices of Swedish freelance
journalists
Maria Norbäck, Alexander Styhre
Scandinavian Journal of Management - 2019 -
Recycling Problems and Modernizing the Solution: Doing Institutional Maintenance Work on Swedish Public Service
Television
Maria Norbäck
Journal of management inquiry - 2019 -
Temporary organizing in the gig-economy: The temporariness of freelance
work
Maria Norbäck
Conference paper for EGOS conference 2017, July 6-8 Copenhagen Denmark. - 2017 -
Practices of work fragmentation – institutional change in Swedish retail
employment
Rebecka Arman, Nanna Gillberg, Maria Norbäck
32nd EGOS Colloquium 2016 in Naples, Italy. Sub-theme 36: The Dark and Bright Sides of Power, Institutions and Organizing. 7-9 July 2016. - 2016 -
Projectification in the Media
Industries
Rolf A. Lundin, Maria Norbäck
G.F. Lowe & C. Brown (eds) Managing Media Firms and Industries. What’s So Special About Media Management? - 2015 -
Skrivande om
skrivande
Benedikte Borgström, Jenny Helin, Maria Norbäck, Elena Raviola
2015 -
Det berättande journalistiska reportaget: ett samtal mellan Björn af Kleen och Maria
Norbäck
Maria Norbäck
Skrivande om skrivande - 2015 -
Att skriva och tänka, själv och ihop med
andra
Maria Norbäck
Skrivande om skrivande - 2015 -
Introduktion
Benedikte Borgström, Jenny Helin, Maria Norbäck, Elena Raviola
Skrivande om skrivande - 2015 -
Stabilizing Movements: How Television Professionals Use Other People's Voices to Cope with New Professional Practices During Times of
Change
Maria Norbäck, Jenny Helin, Elena Raviola
Journal of Change Management - 2014 -
An old solution and recycled problems: Doing institutional work on Swedish public service
television
Maria Norbäck, Elena Raviola
29 th EGOS Colloquium Bridging Continents, Cultures & Worldviews July 4–6, 2013 Montréal, Canada - 2013 -
Bringing Technology and Meaning into Institutional Work: Making News at an Italian Business
Newspaper
Elena Raviola, Maria Norbäck
Organization Studies - 2013 -
Institutions as ‘permanent’ solutions to ‘permanent’ problems – The power of defining problems and their
solutions
Elena Raviola, Maria Norbäck
EGOS 2012, Helsinki, Finland - 2012 -
Making Public Service Television: A study of institutional work in collaborative TV
productions
Maria Norbäck
2012 -
Producing new audiences, disrupting old models. How new audience measurements change business models in
publishing
Maria Norbäck, Elena Raviola
DeFilippi, Robert and Wikström, Patrik (eds) Business Innovation and Disruption in Publishing, Vol.1. - 2012 -
Can public service be owned? - A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a
brand
Edward Humphreys, Maria Norbäck
2011 -
Bringing materiality in institutional theory. An ethnographic study of a
newspaper
Maria Norbäck, Elena Raviola
International Symposium on Process Organization Studies, Corfù, Greece June 2011/Track: Materiality - 2011 -
Here is the solution: where is the problem? Bringing agencement into institutional
theory
Maria Norbäck, Elena Raviola
EGOS Colloquium 2011, Gothenburg, Sweden July 2011/Track: Institutions, Technology, Meanings - 2011 -
Entertainment Firms and Organization
Theories
Leona Achtenhagen, Maria Norbäck
K.-D. Altmeppen, K. Lantzsch, A. Will (eds.) Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung - 2010 -
Collaborative financing and production: Making public service content at SVT
Sweden
Maria Norbäck
Gregory Ferell Lowe (eds.)The Public in Public Service Media - 2010 -
Managing projects in the TV production industry: The case of
Sweden
Rolf Lundin, Maria Norbäck
Journal of Media Business Studies - 2009 -
One format fits all: The development of the commercial radio in the nordic
countries
Maria Norbäck
Mönster i nordisk medieutveckling - 2007 -
The staging of ‘Captain Outrageous versus the Australian scumbag’: An analysis of the feud between media moguls Ted Turner and Rupert
Murdoch
Maria Norbäck
Leadership in the Media Industry: Changing Contexts, Emerging Challenges. JIBS Research Reports; 2006:1 - 2006 -
Cross-promotion and branding of media product
portfolios
Maria Norbäck
Media product portfolios: Issues in management of multiple products and services - 2005 -
Newsroom Identities: Group Configurations and Transforming Boundaries during the Introduction of a Web
Edition
Marita Fagerling, Maria Norbäck
Paper for the 21st EGOS Colloquium, June 30 – July 2, Berlin - 2005 -
Newsroom Identities: Group Configurations and Transforming Boundaries during the Introduction of a Web
Edition
Marita Fagerling, Maria Norbäck
Intervention Research - 2005 -
Managing Professionals versus Managing Experts - A Narrative of Newsroom Groups during the Development of a Web
Edition
Marita Fagerling, Maria Norbäck
Paper for the 18th Scandinavian Academy of Management Conference (NFF), August 18-20, Aarhus - 2005