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Maria Norbäck

Senior Lecturer

Department of Business
Administration
Telephone
Fax
+46 31-786 56 19
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Postal address
Box 603
40530 Göteborg

Researcher

Gothenburg Research
Institute
Telephone
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Postal address
Box 603
40530 Göteborg

About Maria Norbäck

Maria Norbäck is associate professor in Business Administration and director for the Work and Employment Research Centre (https://we.gu.se/). She studies how people organize work, particularly in the media industries but also in other industries and sectors. In her most recent research project she has been studying how freelance journalists organise their work life. She has also studied professional work in venture capital-backed companies, work intergration social enterprises and professional self-employment. Norbäck has written about the organising of retail work, and how political managers handle their everyday work. In her PhD thesis she studied how programme makers at the Swedish public service broadcaster produced TV programmes together with commercial production companies. She likes to use institutional theory and critical labour studies literature in her research and teaching.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Norbäck, Maria & Styhre, Alexander (2021) On the Precarity-Spectrum: Exploring Different Levels of Precariousness in Market-Mediated Professional Work.

Mrev: management revue. Vol. 32 (3) 266 – 295

Norbäck, M. (2021). Back to the future of journalist work? Entrepreneurial subjectivity and freelance journalism in Sweden. Journalism, 14648849211033131.

Norbäck, Maria (2019) Glimpses of resistance: Entrepreneurial subjectivity and freelance journalist work. Organization.

Norbäck, Maria & Styhre, Alexander (2019) Making it work in free agent work: The coping practices of Swedish freelance journalists. Scandinavian Journal of Management, 35(4), 101076.

Norbäck, Maria (2019) Recycling Problems and Modernizing the Solution: Doing Institutional Maintenance Work on Swedish Public Service Television. Journal of Management Inquiry, Vol 27, no 4, (published on-line first 2017, published in print (2019) Vol 28(1), 94–112.)