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Maria Norbäck

SENIOR LECTURER

Department of Business
Administration
Telephone
Fax
+46 31-786 56 19
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Postal address
Box 603
40530 Göteborg

RESEARCHER

Gothenburg Research
Institute
Telephone
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Postal address
Box 603
40530 Göteborg

About Maria Norbäck

Maria Norbäck is associate professor in Business Administration and director for the Work and Employment Research Centre (https://we.gu.se/). She studies how people organize work, particularly in the media industries but also in other industries and sectors. In her most recent research project she has been studying how freelance journalists organise their work life. She has also studied professional work in venture capital-backed companies, work intergration social enterprises and professional self-employment. Norbäck has written about the organising of retail work, and how political managers handle their everyday work. In her PhD thesis she studied how programme makers at the Swedish public service broadcaster produced TV programmes together with commercial production companies. She likes to use institutional theory and critical labour studies literature in her research and teaching.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Skrivande om skrivande
Borgström, Benedikte, Helin, Jenny, Norbäck, Maria, Raviola, Elena

Making Public Service Television
Norbäck, Maria
JIBS Dissertation Series, 73 \, 2012

Stabilizing Movements: How Television Professionals Use Other People's Voices to Cope with New Professional Practices During Times of Change
Norbäck, Maria, Helin, Jenny, Raviola, Elena
Journal of Change Management, 14:4, s. 434-452, 2014

Bringing Technology and Meaning into Institutional Work: Making News at an Italian Business Newspaper
Raviola, Elena, Norbäck, Maria
Organization Studies, 34:8, s. 1171-1194, 2013