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University of Gothenburg

Section Marketing

We offer marketing courses on all levels and do research within different areas within marketing.

We understand marketing holistically as the nexus of consumption, markets, and society. We like to contribute to the debate on sustainable development and the all marketing challenges facing our consumption and welfare in an international perspective. To us, marketing is the art and science of creating sustainable value for firms, consumers, and society.

The research at our section revolves around a range of empirical focus areas including tourism, retailing, financial services, and cultural industries.

Educationally, we offer marketing courses on Basic, Bachelor, Master and PH. D levels. We are also responsible for the program Marketing and Consumption.


Head of Section
Benjamin Hartmann
+46 31 786 1550

Administrative Coordinator
Emma Fröjd
+46 31 786 14 65

Visiting address: Vasagatan 1

Postal adress: Department of Business Administration
PO Box 610, 405 30 Gothenburg , Sweden