Ileyha Dagalp


Department of Business Administration
Visiting address
Vasagatan 1
41124 Göteborg
Postal address
Box 610
40530 Göteborg

About Ileyha Dagalp

I hold a Ph.D. in Business Administration (specializing in marketing) from the School of Business, Economics and Law at the University of Gothenburg where I wrote my dissertation "myth aestheticization". I am a recipient of the prestigious Jan Wallanders and Tom Hedelius Postdoctoral Fellowship.

My research is located in the field of consumer culture theory and I am particularly interested in the intersection between ideology, aesthetics and consumer culture. My current intellectual playground includes multiple research related to brand activism, market aestheticization, sustainabilization and the fluidity of consumer lifestyles within digital consumer culture. My methodological palette spans a diverse range featuring consumer and expert interviews, visual and digital methods. I have previously published research on advertising aesthetics, past themed consumption, marketplace mythology and cultural approach to aestheticization.

Recent Publications:

Dagalp, I., & Södergren, J. (2023). On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising.Södergren, J.,

Dagalp, I., & Andéhn, M. (2023). "Rolled up in a Ball": Towards a Poetics of Consumption. Consumer Culture Theory.

Södergren, J., Vallström, N., Dagalp, I., & Broberg, T. (2022). Myth. Advances in Consumer Research.

Dagalp, I., & Södergren, J. (2022). The Cuteness of Cryptocurrencies: On Aesthetic Evaluation in Meme Culture. Academy of Marketing.

Dagalp Ileyha & Benjamin J. Hartmann (2021) "From "aesthetic" to aestheticization: a multi-layered cultural approach" Consumption Markets & Culture

Dagalp Ileyha, Katja H. Brunk & Benjamin J. Hartmann (2020) "The aestheticization of past-themed consumption" Advances in Consumer Research, peer reviewed article, published

Special Issue that I am guest editing:

Poetics of Consumption