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Jonas Nilsson

Senior Lecturer

Department of Business
Visiting address
Vasagatan 1
411 24 Göteborg
Room number
Postal address
Box 610
405 30 Göteborg

About Jonas Nilsson

Jonas' research primarily focuses on Consumer decision-making within two separate contexts; (1) financial services and (2) "green" consumer behavior and corporate social responsibility. His doctoral thesis, finished in 2010, focused on how consumers integrate social, ethical, and environmental concerns into their investment and savings behavior.

On other web sites

Research areas

  • Consumer behavior, Financial services, Sustainable Marketing, Corporate Social Responsibility, Socially Responsible Investment

Teaching areas

  • Marketing

Selected publications

Investment with a conscience
Nilsson, Jonas
Journal of Business Ethics, Springer, 83:2, s. 307-325, 2008

The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management style
Hauff Carlsson, Jeanette, Nilsson, Jonas
European Journal of Marketing, 51:2, s. 349-366, 2017

Commitment to Sustainability in Small and Medium-Sized Enterprises
Jansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, Gabriella
Business Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017