Jonas Nilsson

Senior Lecturer

Department of Business
Visiting address
Vasagatan 1
411 24 Göteborg
Room number
Postal address
Box 610
405 30 Göteborg

About Jonas Nilsson

My research primarily focuses on Consumer Decision-Making, using a variety of quantitative and experimental methods. Current interests include Consumer Privacy, Consumer investment behavior, Sustainability & Consumer Behavior, and Mobility & Public Transportation.

On other web sites

Research areas

  • Consumer behavior, Consumer Deciaion-Making, Consumer Privacy, Financial services, Sustainable Marketing, Public Transportation, Socially Responsible Investment

Teaching areas

  • Marketing, Quantitative methods, Consumer Decision-Making

Selected publications

Investment with a conscienceNilsson, JonasJournal of Business Ethics, Springer, 83:2, s. 307-325, 2008

The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management styleHauff Carlsson, Jeanette, Nilsson, JonasEuropean Journal of Marketing, 51:2, s. 349-366, 2017

Commitment to Sustainability in Small and Medium-Sized EnterprisesJansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, GabriellaBusiness Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017