Cecilia Soler

Senior Lecturer

Department of Business
Visiting address
Vasagatan 1
41124 Göteborg
Room number
Postal address
Box 610
40530 Göteborg

About Cecilia Soler

My research on sustainable consumption focuses on how consumer culture and marketing practices shape consumption. In particular I am concerned with the construction of affluent consumer identities and ever-increasing levels of novelty consumption. I also study the impact such identities have on perceived consumer stress. My second preferred field of interest concerns sustainability certifications in global supply chains and how competing certifications influence exchange on the global market and simultaneously have an impact on environemntal protection and social justice in production. Third, I study the socio-material features of poverty alleviating consumption among urban subsistence households in India.

On other web sites

Research areas

  • Sustainable consumption
  • Sustainable marketing
  • Sustainable supply chain

Teaching areas

  • Consumption
  • Sustainable maketing

Selected publications

Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia, Baeza, Julia, Svärd, Camilla
Journal of Marketing Management, 31:1-2, s. 219-246, 2015

Green Supply Chains and the Missing Link Between Environmental Information and Practice
Solér, Cecilia, Bergström, Kerstin, Shanahan, Helena
Business Strategy and the Environment, 19, s. 14-25, 2010

Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach
Solér, Cecilia
Sustainability, 4:3, s. 294-340, 2012

How Can High-Biodiversity Coffee Make It to the Mainstream Market? The Performativity of Voluntary Sustainability Standards and Outcomes for Coffee Diversification
Solér, Cecilia, Sandström, Cecilia, Skoog, Hanna
Environmental Management, 59:2, 2016

Hållbar konsumtion eller "corporate branding"
Solér, Cecilia
Organisation & Samhälle, 2015:1, s. 36-39, 2015