University of Gothenburg
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Johan Hagberg

Professor

Department of Business Administration
Telephone
+46 31-786 14 93
Mail
johan.hagberg@gu.se
Visiting address
Vasagatan 1
41124 Göteborg
Room number
J922
Postal address
Box 610
40530 Göteborg

About Johan Hagberg

Johan Hagberg is professor of Business Administration specialising in Marketing at the Centre for Retailing and the Marketing Section at the School of Business, Economics and Law, University of Gothenburg. His research revolves around the digitalization of retailing, consumption and markets. He teaches and supervises in marketing at master- and doctoral level in courses such as Retail Marketing, Consumption & Markets, Advanced Qualitative Methods, and Business Administration as a Research Field.

Ongoing research projects

On other websites