Lena Mossberg
PROFESSOR
Department of BusinessAbout Lena Mossberg
Research areas
- Marketing and consumer experiences
- Services marketing
- Culinary tourism
- Tourism marketing
Teaching areas
- Marketing and consumer experiences
- Services marketing
- Culinary tourism
- Tourism marketing
-
Customer information sharing and new service development: is there a
link?
T. Busagara, N. Mori, Lena Mossberg, D. Jani, Tommy D. Andersson
Bottom Line - 2020-01-01 -
Entrepreneurial orientation in the hospitality industry: evidence from
Tanzania
Njoroge Msafiri, Wineaster Anderson,, Lena Mossberg, Omari Mbura
Journal of Entrepreneurship in Emerging Economies - 2020-01-01 -
Competing orders of worth in extraordinary consumption
community
Lena Mossberg, Frank Lindberg
Consumption, markets & culture - 2019-01-01 -
Toward a framework of experience quality assessment in cultural
tourism,
D Eide, Lena Mossberg
In D. A. Jelinĉić & Y. Mansfeld (Eds.), Creating and Managing Experiences in Cultural Tourism, World Scientific Publishing. - 2019-01-01 -
Value in tourist experiences: How nature-based experiential styles influence value in
climbing,
M Vespestad, Frank Lindberg, Lena Mossberg
Tourist Studies - 2019-01-01 -
Etablera och utveckla vattenbruk i Sverige: Vattenbruksentreprenörers syn på utmaningar och
lösningar.
Helena Strand, John Armbrecht, Kristina Sundell, Lena Mossberg
- 2018-01-01 -
Guide Performance - Co-created Experiences for Tourist
Immersion
Lena Mossberg, M Hanefors, A-H Hansen
In N. Prebensen, J. Chen & M. Uysal (Eds.) Value Creation in Tourist Experiences, CABI, 2nd edition - 2018-01-01 -
Co-creation methodologies for students’ employability in the food sector: some evidence from the FOODbiz
project
Chiara Rinaldi, Eva Maria Jernsand, Lena Mossberg
27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway, 24-26 September - 2018-01-01 -
Tour guides’ performance and tourists’ immersion: facilitating consumer immersion by performing a guide plus
role
Ann Heidi Hansen, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017-01-01 -
Exploring consumers’ value co-creation in festival context using a socio-cultural
lens
Sandhiya Goolaup, Lena Mossberg
The Value of Events. Edited by John Ambrecht, Erik Lundberg, Tommy D. Andersson och Donald Getz. - 2017-01-01 -
Storytelling and meal experience
concepts
Lena Mossberg, Eide Dorthe
European Planning Studies - 2017-01-01 -
Travel for the sake of
food
Tommy D. Andersson, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017-01-01 -
Exploring the concept of extraordinary related to food tourists’ nature-based
experience
Sandhiya Goolaup, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017-01-01 -
Food and tourism synergies: perspectives on consumption, production and destination
development
Tommy D. Andersson, Lena Mossberg, Anette Therkelsen
Scandinavian Journal of Hospitality and Tourism - 2017-01-01 -
Making an effort for free – volunteers' roles in destination-based
storytelling
Anna Karin Olsson, Anette Therkelsen, Lena Mossberg
Current Issues in Tourism - 2016-01-01 -
Tourism Experience Innovation Through
Design
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2015-01-01 -
Att skapa upplevelser : från OK till
WOW
Lena Mossberg
- 2015-01-01 -
Opplevelsesdesign og innovasjon med vekt på
kundeinteraksjoner
Dorthe Eide, Lena Mossberg
Innovativ og opplevelsesbasert verdiskaping i reiselivsnaeringen /In Öystein Jensen and Kåre Skallerud (Eds.), - 2015-01-01 -
“Stakeholder Involvement in Tourism Destination Development: A Case of Dunga Beach and Wetland, Kisumu County,
Kenya”,
Joshua O Wanga, Patrick O Hayombe, Stephen G. Agong, Lena Mossberg
Journal of Arts and Humanities - 2014-01-01 -
Interest in food events:some insights from Swedish
consumers
Tommy D. Andersson, Lena Mossberg
Food and Wine Events in Europe - A stakeholder approach. Edited by Alessio Cavicchi & Cristina Santini - 2014-01-01 -
Country images in news
media
Ingeborg Kleppe, Lena Mossberg, Kjell Grönhaug
Beta. Scandinavian Journal of Business Research - 2014-01-01 -
Guide Performance – Co-created Experiences for Tourist
Immersion
Lena Mossberg, M Hanefors, A-H Hansen
In N. Prebensen, J. Chen & M. Uysal (Eds.), Creating Experience Value in Tourism - 2014-01-01 -
Sensorik och
marknadsföring
Inga-Britt Gustafsson, Anette Jonsäll, Lena Mossberg, Johan Swahn, Åsa Öström
- 2014-01-01 -
Från Bob Dylan till Way Out
West
John Armbrecht, Erik Lundberg, Lena Mossberg
- 2014-01-01 -
Towards more intertwined innovation types: innovation through experience design focusing on customer
interactions
Dorthe Eide, Lena Mossberg
Handbook on the experience economy / edited by Jon Sundbo, Flemming Sørensen. - 2013-01-01 -
Consumer immersion: a key to extraordinary
experiences
Hansen Ann-Heidi, Lena Mossberg
Handbook on the Experience Economy// edited by Jon Sundbo, Flemming Sørensen. - 2013-01-01 -
Upscaling Ecotourism in Kisumu City and its Environs : Local Community
Perspective
Maria Nyström, P.O. Hayombe, Stephen Agong, Lena Mossberg, Björn Malbert
International Journal of Business and Social Research - 2012-01-01 -
Boken om logi på
landsbygd
Lena Mossberg, Inger Svensson
- 2012-01-01 -
Sensory description labels for food affect consumer product
choice
J. Swahn, Lena Mossberg, Å. Öström, I. B. Gustafsson
European Journal of Marketing - 2012-01-01 -
Marknadsföringsboken
Lena Mossberg, Malin Sundström
- 2011-01-01 -
Stakeholder Influences on the Ownership and Management of Festival
Brands
Lena Mossberg, Donald Getz
Festival and Event Management in Nordic Countries - 2011-01-01 -
Storytelling and Destination Development: Five Nordic Case
Stories
Lena Mossberg, A Therkelsen, H.E Huijbens, P Björk, AK Olsson
- 2011-01-01 -
Evenemang - från organisering till
utvärdering
Tommy D. Andersson, Mia Larson, Lena Mossberg
- 2009-01-01 -
Måltid och
destinationsutveckling
Lena Mossberg, I Svensson
- 2009-01-01 -
Storytelling: Markedsföring i
opplevelsesekonomien
Lena Mossberg, E.N. Johansen
- 2008-01-01 -
Service på
restaurang
Lena Mossberg, Inga-Britt Gustafsson
- 2008-01-01 -
Extraordinary Experiences through
Storytelling
Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2008-01-01 -
Learning by Sharing: Waiters’ and Bartenders’ Experiences of Service
Encounters
Christina Lundberg, Lena Mossberg
Journal of Food Service - 2008-01-01 -
Å skape
opplevelser
Lena Mossberg
- 2007-01-01 -
Turisten i
upplevelseindustrin
Lena Mossberg, Monica Hanefors
- 2007-01-01 -
Extraordinära upplevelser genom
storytelling
Lena Mossberg
Magma - 2007-01-01 -
Å skape oplevelser ved hjælp av
storytelling
Lena Mossberg
”, I J. O. Bærenholdt och J. Sundbo (Eds.), Oplevelseøkonomi: production, forbrug, kultur - 2007-01-01 -
A Marketing Approach to the Tourist
Experience
Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2007-01-01 -
Tourist
Experiences
Svein Larsen, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2007-01-01 -
Company versus Country Branding: "Same but
different"
Lena Mossberg, Ingeborg Kleppe
Primary industries facing global markets: The supply chains and market for Norwegian food/Frank Asche (ed.) - 2006-01-01 -
Five Aspects Meal Model - a tool for developing meal services in
restaurants
Inga-Britt Gustafsson, Åsa Öström, Jesper Johansson, Lena Mossberg
Journal of Foodservice - 2006-01-01 -
Stakeholder Influences on the Ownership and Management of Festival
Brands
Lena Mossberg, Donald Getz
Scandinavian Journal of Hospitality and Tourism - 2006-01-01 -
Consuming heritage; The Use of Local Food Culture in
Branding
Richard Tellström, Inga-Britt Gustafsson, Lena Mossberg
Place Branding - 2006-01-01 -
Storytelling - Marknadsföring i
upplevelseindustrin
Lena Mossberg, Erik Nissen Johansen
- 2006-01-01 -
In Search of an Extraordinary Meal
Experience
Monica Hanefors, Lena Mossberg
Articles on Experiences 2 /Mika Kylänen (ed.), University of Lapland Press: Rovaniemi - 2005-01-01 -
Local Food Cultures in the Swedish Rural
Economy
Richard Tellström, Inga-Britt Gustafsson, Lena Mossberg
Sociologia Ruralis - 2005-01-01 -
Country Image: A Reflection of the Significance of the
Other
Ingeborg Kleppe, Lena Mossberg
Advances in Consumer Research - 2005-01-01 -
Country and Destination Image - Diffusion, Confusion or Similar Image
Objects
Lena Mossberg, Ingeborg Kleppe
The Service Industries Journal - 2005-01-01 -
WOW - vilket attraktivt
museum
Lena Mossberg
- 2005-01-01 -
Familie eller fremmed: Medieoppfatningar av Norge i tre viktige
ekspotmarkeder
Ingeborg Kleppe, Lena Mossberg
SNF Bulletin - 2004-01-01 -
The dining experience: Do restaurants satisfy customer
needs?
Tommy D. Andersson, Lena Mossberg
Food Service Technology - 2004-01-01 -
Firmafesten och
marknadsföring
Lena Mossberg
Tid för måltidskunskap /Inga-Britt och Ulla-Britt Strandberg (eds.), Örebro University - 2004-01-01 -
Att skapa upplevelser: från O.K. till
WOW
Lena Mossberg
- 2003-01-01 -
The Presence of a Mega-Event: Effects on Destination Image and Product-Country
Images
Lena Mossberg, Annika Hallberg
The pacific Tourism Review, special issue on the Olympic Games and other Mega Sport Events in relation to tourism - 2000-01-01 -
International Market Effects of the World Championships in Athletics 1995, Göteborg (Gothenburg),
Sweden
Lena Mossberg, Annika Hallberg, Mia Larson
Proceedinsg, 5th Annual Festivals and Events Research Symposium, Orlando, Florida - 1996-01-01