Lena Mossberg
Professor
Department of BusinessAbout Lena Mossberg
Research areas
- Marketing and consumer experiences
- Services marketing
- Culinary tourism
- Tourism marketing
Teaching areas
- Marketing and consumer experiences
- Services marketing
- Culinary tourism
- Tourism marketing
-
Struggle of the story: towards a sociocultural model of story world tension in communal
consumption
F. Lindberg, Lena Mossberg
Journal of Marketing Management - 2023 -
Kräftskivan i och utanför
vänkretsen
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Matarvets trådar: Från antik fisksås till svenskt fredagsmys - 2023 -
Scary seafood - a brand name
dilemma?
Eva Maria Jernsand, Lena Mossberg
The 31st Nordic Symposium on Tourism and Hospitality Research, Östersund, 19-21 September - 2023 -
Sustainable expedition and tasty meals: a design
contradiction?
Lena Mossberg, Frank Lindberg
Journal of Gastronomy and Tourism - 2021 -
Sustainable Tourism Development in
Tanzania
Wineaster Anderson, Lena Mossberg, Tommy D. Andersson
2021 -
Failure: Perspectives and prospects in marketing and consumption
theory
Dannie Kjeldgaard, Mikkel Nøjgaard, Benjamin J. Hartmann, Matthias Bode, Frank Lindberg, Lena Mossberg, Jacob Östberg
Marketing Theory - 2021 -
Corporate Sustainability Practices in Tourism—Evidence from
Tanzania
Said Juma Suluo, Lena Mossberg, Tommy D. Andersson, Wineaster Anderson, Mussa Juma Assad
Tourism and Hospitality Planning & Development - 2020 -
Entrepreneurial orientation in the hospitality industry: evidence from
Tanzania
Njoroge Msafiri, Wineaster Anderson,, Lena Mossberg, Omari Mbura
Journal of Entrepreneurship in Emerging Economies - 2020 -
Customer engagement and eWOM in
tourism
Patrokil Kanje, Goodluck Charles, Elly , Tumsifu, Lena Mossberg, Tommy D. Andersson
Journal of Hospitality and Tourism Insights - 2020 -
The Effect of Corporate Sustainability Initiatives on the Financial Performance of Tourism Firms in
Tanzania
Said Juma Suluo, Wineaster Anderson, Tommy D. Andersson, Lena Mossberg, Mussa Juma Assad
University of Dar es Salaam Journals, The Operations Research Society of East Africa Journal, - 2020 -
Customer information sharing and new service development: is there a
link?
T. Busagara, N. Mori, Lena Mossberg, D. Jani, Tommy D. Andersson
Bottom Line - 2020 -
Competing orders of worth in extraordinary consumption
community
Lena Mossberg, Frank Lindberg
Consumption, markets & culture - 2019 -
Toward a framework of experience quality assessment in cultural
tourism,
D Eide, Lena Mossberg
In D. A. Jelinĉić & Y. Mansfeld (Eds.), Creating and Managing Experiences in Cultural Tourism, World Scientific Publishing. - 2019 -
Value in tourist experiences: How nature-based experiential styles influence value in
climbing,
M Vespestad, Frank Lindberg, Lena Mossberg
Tourist Studies - 2019 -
Etablera och utveckla vattenbruk i Sverige: Vattenbruksentreprenörers syn på utmaningar och
lösningar.
Helena Strand, John Armbrecht, Kristina Sundell, Lena Mossberg
2018 -
Guide Performance - Co-created Experiences for Tourist
Immersion
Lena Mossberg, M Hanefors, A-H Hansen
In N. Prebensen, J. Chen & M. Uysal (Eds.) Value Creation in Tourist Experiences, CABI, 2nd edition - 2018 -
Co-creation methodologies for students’ employability in the food sector: some evidence from the FOODbiz
project
Chiara Rinaldi, Eva Maria Jernsand, Lena Mossberg
27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway, 24-26 September - 2018 -
Storytelling and meal experience
concepts
Lena Mossberg, Eide Dorthe
European Planning Studies - 2017 -
Travel for the sake of
food
Tommy D. Andersson, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017 -
Tour guides’ performance and tourists’ immersion: facilitating consumer immersion by performing a guide plus
role
Ann Heidi Hansen, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017 -
Food and tourism synergies: perspectives on consumption, production and destination
development
Tommy D. Andersson, Lena Mossberg, Anette Therkelsen
Scandinavian Journal of Hospitality and Tourism - 2017 -
Exploring consumers’ value co-creation in festival context using a socio-cultural
lens
Sandhiya Goolaup, Lena Mossberg
The Value of Events. Edited by John Ambrecht, Erik Lundberg, Tommy D. Andersson och Donald Getz. - 2017 -
Exploring the concept of extraordinary related to food tourists’ nature-based
experience
Sandhiya Goolaup, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2017 -
Making an effort for free – volunteers' roles in destination-based
storytelling
Anna Karin Olsson, Anette Therkelsen, Lena Mossberg
Current Issues in Tourism - 2016 -
Tourism Experience Innovation Through
Design
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2015 -
Att skapa upplevelser : från OK till
WOW
Lena Mossberg
2015 -
Opplevelsesdesign og innovasjon med vekt på
kundeinteraksjoner
Dorthe Eide, Lena Mossberg
Innovativ og opplevelsesbasert verdiskaping i reiselivsnaeringen /In Öystein Jensen and Kåre Skallerud (Eds.), - 2015 -
“Stakeholder Involvement in Tourism Destination Development: A Case of Dunga Beach and Wetland, Kisumu County,
Kenya”,
Joshua O Wanga, Patrick O Hayombe, Stephen G. Agong, Lena Mossberg
Journal of Arts and Humanities - 2014 -
Interest in food events:some insights from Swedish
consumers
Tommy D. Andersson, Lena Mossberg
Food and Wine Events in Europe - A stakeholder approach. Edited by Alessio Cavicchi & Cristina Santini - 2014 -
Country images in news
media
Ingeborg Kleppe, Lena Mossberg, Kjell Grönhaug
Beta. Scandinavian Journal of Business Research - 2014 -
Guide Performance – Co-created Experiences for Tourist
Immersion
Lena Mossberg, M Hanefors, A-H Hansen
In N. Prebensen, J. Chen & M. Uysal (Eds.), Creating Experience Value in Tourism - 2014 -
Sensorik och
marknadsföring
Inga-Britt Gustafsson, Anette Jonsäll, Lena Mossberg, Johan Swahn, Åsa Öström
2014 -
Från Bob Dylan till Way Out
West
-
Towards more intertwined innovation types: innovation through experience design focusing on customer
interactions
Dorthe Eide, Lena Mossberg
Handbook on the experience economy / edited by Jon Sundbo, Flemming Sørensen. - 2013 -
Consumer immersion: a key to extraordinary
experiences
Hansen Ann-Heidi, Lena Mossberg
Handbook on the Experience Economy// edited by Jon Sundbo, Flemming Sørensen. - 2013 -
Upscaling Ecotourism in Kisumu City and its Environs : Local Community
Perspective
Maria Nyström, P.O. Hayombe, Stephen Agong, Lena Mossberg, Björn Malbert
International Journal of Business and Social Research - 2012 -
Boken om logi på
landsbygd
Lena Mossberg, Inger Svensson
2012 -
Sensory description labels for food affect consumer product
choice
J. Swahn, Lena Mossberg, Å. Öström, I. B. Gustafsson
European Journal of Marketing - 2012 -
Marknadsföringsboken
Lena Mossberg, Malin Sundström
2011 -
Stakeholder Influences on the Ownership and Management of Festival
Brands
Lena Mossberg, Donald Getz
Festival and Event Management in Nordic Countries - 2011 -
Storytelling and Destination Development: Five Nordic Case
Stories
Lena Mossberg, A Therkelsen, H.E Huijbens, P Björk, AK Olsson
2011 -
Evenemang - från organisering till
utvärdering
Tommy D. Andersson, Mia Larson, Lena Mossberg
2009 -
Måltid och
destinationsutveckling
Lena Mossberg, I Svensson
2009 -
Storytelling: Markedsföring i
opplevelsesekonomien
Lena Mossberg, E.N. Johansen
2008 -
Service på
restaurang
Lena Mossberg, Inga-Britt Gustafsson
2008 -
Extraordinary Experiences through
Storytelling
Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2008 -
Learning by Sharing: Waiters’ and Bartenders’ Experiences of Service
Encounters
Christina Lundberg, Lena Mossberg
Journal of Food Service - 2008 -
Å skape
opplevelser
Lena Mossberg
2007 -
Turisten i
upplevelseindustrin
Lena Mossberg, Monica Hanefors
2007 -
Extraordinära upplevelser genom
storytelling
Lena Mossberg
Magma - 2007 -
Å skape oplevelser ved hjælp av
storytelling
Lena Mossberg
”, I J. O. Bærenholdt och J. Sundbo (Eds.), Oplevelseøkonomi: production, forbrug, kultur - 2007 -
A Marketing Approach to the Tourist
Experience
Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2007 -
Tourist
Experiences
Svein Larsen, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2007 -
Company versus Country Branding: "Same but
different"
Lena Mossberg, Ingeborg Kleppe
Primary industries facing global markets: The supply chains and market for Norwegian food/Frank Asche (ed.) - 2006 -
Five Aspects Meal Model - a tool for developing meal services in
restaurants
Inga-Britt Gustafsson, Åsa Öström, Jesper Johansson, Lena Mossberg
Journal of Foodservice - 2006 -
Stakeholder Influences on the Ownership and Management of Festival
Brands
Lena Mossberg, Donald Getz
Scandinavian Journal of Hospitality and Tourism - 2006 -
Consuming heritage; The Use of Local Food Culture in
Branding
Richard Tellström, Inga-Britt Gustafsson, Lena Mossberg
Place Branding - 2006 -
Storytelling - Marknadsföring i
upplevelseindustrin
Lena Mossberg, Erik Nissen Johansen
2006 -
In Search of an Extraordinary Meal
Experience
Monica Hanefors, Lena Mossberg
Articles on Experiences 2 /Mika Kylänen (ed.), University of Lapland Press: Rovaniemi - 2005 -
Local Food Cultures in the Swedish Rural
Economy
Richard Tellström, Inga-Britt Gustafsson, Lena Mossberg
Sociologia Ruralis - 2005 -
Country Image: A Reflection of the Significance of the
Other
Ingeborg Kleppe, Lena Mossberg
Advances in Consumer Research - 2005 -
Country and Destination Image - Diffusion, Confusion or Similar Image
Objects
Lena Mossberg, Ingeborg Kleppe
The Service Industries Journal - 2005 -
WOW - vilket attraktivt
museum
Lena Mossberg
2005 -
Familie eller fremmed: Medieoppfatningar av Norge i tre viktige
ekspotmarkeder
Ingeborg Kleppe, Lena Mossberg
SNF Bulletin - 2004 -
The dining experience: Do restaurants satisfy customer
needs?
Tommy D. Andersson, Lena Mossberg
Food Service Technology - 2004 -
Firmafesten och
marknadsföring
Lena Mossberg
Tid för måltidskunskap /Inga-Britt och Ulla-Britt Strandberg (eds.), Örebro University - 2004 -
Att skapa upplevelser: från O.K. till
WOW
Lena Mossberg
2003 -
The Presence of a Mega-Event: Effects on Destination Image and Product-Country
Images
Lena Mossberg, Annika Hallberg
The pacific Tourism Review, special issue on the Olympic Games and other Mega Sport Events in relation to tourism - 2000 -
International Market Effects of the World Championships in Athletics 1995, Göteborg (Gothenburg),
Sweden
Lena Mossberg, Annika Hallberg, Mia Larson
Proceedinsg, 5th Annual Festivals and Events Research Symposium, Orlando, Florida - 1996