University of Gothenburg

Centre for Retailing

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person doing internet shopping
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The Centre for Retailing (CFR) is a research centre at the School of Business, Economics and Law.

We are a meeting place where academics and representatives from trade and industry can exchange knowledge and develop research and development activities that benefit retailing both now and in the future. The purpose of the centre is to promote and support research, education, and collaboration with trade and industry, to enhance awareness of the significance of retailing, and to stimulate interest in retailing as an important phenomenon in society.