Benjamin Julien Hartmann


Department of Business Administration
Visiting address
Vasagatan 1
41124 Göteborg
Postal address
Box 610
40530 Göteborg

About Benjamin Julien Hartmann

Benjamin's research interests revolve around marketing and consumer culture and explores the intersection of consumption, markets, and society. His award-winning work is published in the Journal of Consumer Research, International Journal of Research in Marketing, Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, and Advances in Consumer Research.

Before taking his PhD at Jönköping International Business School, Benjamin received a master's degree in International Marketing and Brand Management from Lund University, as well as a Diplom-Kaufmann (Business Managament) specializing in marketing and leadership from Technical University, Berlin.

On other web sites

Research areas

  • marketing, consumption, practices, branding, consumer culture, nostalgia

Teaching areas

  • marketing, consumption, branding

Selected publications

The electric guitar - marketplace icon
Östberg, Jacob, Hartmann, Benjamin
Consumption Markets & Culture, Vol. 18(5), pp. 402-410., 2015

Exploring consumptive moments of value-creating practice in online community
Hartmann, Benjamin J., Wiertz, Caroline, Arnould, Eric J.
Psychology & Marketing, 32:3, s. 319-340, 2015

Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Hartmann, Benjamin
Marketing Theory, April, 1-18, 2015

Authenticating by Re-Enchantment: The Discursive Making of Craft Production
Hartmann, Benjamin, Östberg, Jacob
Journal of Marketing Management, Vol. 29(7), pp.882-911., 2013