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- Eva Maria Jernsand
Eva Maria Jernsand
Universitetslektor
Företagsekonomiska institutionenOm Eva Maria Jernsand
Mina doktorandstudier var baserade i ett transdisciplinärt forskningsprojekt i Kisumu, Kenya. Projektet delfinansierades av Mistra Urban Futures och deras samverkansplattform i Kisumu. Jag arbetade med andra doktorander samt praktiker och invånare i fiskebyn Dunga vid Viktoriasjön. Vårt gemensamma mål var att utveckla platsen för ekoturism. Min forskning handlade om att förstå och utveckla deltagande i platsvarumärkesarbete. Det innebär exempelvis att utforska vad som krävs för att den här typen av utvecklingsarbete ska bli deltagande. Jag samarbetade främst med en doktorand från design, Helena Kraff (HDK). Vi integrerade marknadsföring och design för att nå deltagande och att utveckla processer, metoder och verktyg tillsammans med det lokala samhället. Forskningen var både pragmatisk och kritisk. Vi utvecklade exempelvis en spiralformad modell för upplevelseinnovation där turismupplevelsens särdrag beaktas. Vi diskuterade också vilka grupper och individer som utelämnas och vem som har makten i deltagandeprocesser. Vi kritiserade konsensustänkande i platsvarumärkesarbete eftersom konsensus inte överensstämmer med den mångfacetterade karaktär platser har eller den pluralistiska tanken bakom demokrati och delaktighet. En hel del av vårt arbete handlade också om att förstå och utforska transdisciplinär forskning, då vi arbetade i ett utvecklingsland i ett projekt där forskning och praktik var sammanflätade och flera discipliner inblandade.
Efter disputationen är jag nu involverad i projektet Maritim utveckling i Bohuslän, där jag forskar kring utvecklingen av en innovationsarena för maritim turism. Projektet är delvis EU-finansierat. En innovationsarena kan ses som ett led i det förväntade resultatet av projektet, dvs ”en modell för den framtida utvecklingen av det maritima näringslivet i Bohuslän, och skapa ökad samverkan runt frågor som transport, hamnar och näringslivsutveckling”. Innovationsarenan kan vara i form av kluster/nätverk, samarbeten kring specifika paket eller produkter eller fysiska mötesplatser, det som kan kallas testbäddar eller ”living labs”. Det kan också vara ett sätt att arbeta med gemensamma verktyg, strategier eller definitioner. Aktörerna kan vara forskare, den offentliga, privata och ideella sektorn.
På andra webbplatser
Forskningsområden
- Platsvarumärke
- Upplevelseinnovation
- Hållbar Turism
- Design
- Transdisciplilnär forskning
Pågående forskning
- Maritim utveckling i Bohuslän, 2017-01 - 2019-06
Undervisningsområden
- CSR i turism och evenemang
- Upplevelseinnovation
- Platsvarumärke
- Transdisciplinär forsking
Utvalda publikationer
Inclusive place branding – What it is and how to progress towards it
Jernsand, Eva Maria
Engagement as transformation: Learnings from a tourism development project in Dunga by Lake Victoria, Kenya
Jernsand, Eva Maria
Action Research, 15:1, s. 81-99, 2017
Tourism Experience Innovation Through Design
Jernsand, Eva Maria, Kraff, Helena, Mossberg, Lena
Scandinavian Journal of Hospitality and Tourism, 15:1, s. 98, 2015
Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya
Jernsand, Eva Maria, Kraff, Helena
Place Branding and Public Diplomacy, 11:3, s. 226-242, 2015
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Political and relational co-creation for inclusive
tourism
development
Helena Kraff, Eva Maria Jernsand
Scandinavian Journal of Hospitality and Tourism - 2024 -
Policyöversikt: Turism, inkludering och
mångfald
Helena Kraff, Eva Maria Jernsand, Sayaka Osanami Törngren, Emma Björner
2024 -
Fjordguides in west coast Sweden: An empirical study of a blue public-private
partnership
Juliana Bennett, Maris Boyd Gillette, Eva Maria Jernsand
IASNR Europe - 2024 -
Tourism memories – a collaborative reflection on inclusion and
exclusion
Eva Maria Jernsand, Helena Kraff, Sayaka Osanami Törngren, Caroline Adolfsson, Emma Björner, Lillian Omondi, Thomas Pederson, Sofia Ulver
Tourism Recreation Resarch - 2023 -
Multicultural food events – opportunities for intercultural exchange and risks of
stereotypification
Helena Kraff, Eva Maria Jernsand
Tourism Recreation Resarch - 2023 -
Kräftskivan i och utanför
vänkretsen
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Matarvets trådar: Från antik fisksås till svenskt fredagsmys - 2023 -
Crafting Sweden as a sustainable destination - Place branding, destination governance and social
learning
Emma Björner, Eva Maria Jernsand
The 7th Annual Conference of the International Place Branding Association, Helsingborg, 18-20 October - 2023 -
Scary seafood - a brand name
dilemma?
Eva Maria Jernsand, Lena Mossberg
The 31st Nordic Symposium on Tourism and Hospitality Research, Östersund, 19-21 September - 2023 -
Ocean Literacy and sustainable tourism - development of societal interest through ocean-related non-formal educational
activities.
Sally Marie Schadendorf, Eva Maria Jernsand
The 31st Nordic Symposium on Tourism and Hospitality Research, Östersund, 19-21 September - 2023 -
Time as an issue of power in participatory
design
Helena Kraff, Eva Maria Jernsand
Proceedings of DRS - 2023 -
Political and relational co-creation for inclusive tourism
development
Helena Kraff, Eva Maria Jernsand
Extended abstract presented at the 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Haaga-Helia university, Porvoo, Finland 26-29 September. - 2022 -
Kunskapsturism som kan utveckla
besöksnäringen
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Destination governance and social learning: Crafting Sweden as a sustainable
destination
Emma Björner, Eva Maria Jernsand
5th Advances in Destination Management (ADM 2022), Linnaeus University, Kalmar Campus, June 8-10 - 2022 -
Towards a research agenda on tourism, knowledge and
learning
Eva Maria Jernsand, Maria Persson, Erik Lundberg
Tourism, Knowledge and Learning - 2022 -
Tourism, Knowledge and
Learning
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Science tourism: a conceptual
development
Erik Lundberg, Maria Persson, Eva Maria Jernsand
Tourism, Knowledge and Learning Conceptual Development and Case Studies. Edited By: Eva Maria Jernsand, Maria Persson, Erik Lundberg - 2022 -
Destination development based on knowledge and learning: Initiating a UNESCO
biosphere reserve in
Bohuslän
Eva Maria Jernsand, Andreas Skriver Hansen, Clas Mellby, Lena Gipperth
Tourism, Knowledge and Learning Conceptual Development and Case Studies. Edited By: Eva Maria Jernsand, Maria Persson, Erik Lundberg - 2022 -
An Introduction: Tourism, Knowledge and
Learning
Eva Maria Jernsand, Maria Persson, Erik Lundberg
Tourism, Knowledge and Learning - 2022 -
Fokusområde maritim
turism
Eva Maria Jernsand
Maritima klustret I Västsverige - Omvärldsanalys 2021-2022 - 2022 -
Student living labs as innovation arenas for sustainable
tourism
Eva Maria Jernsand
Critical Issues in Tourism Co-Creation. G.T. Phi & D. Dredge (Eds) - 2021 -
Multicultural food events: exploring opportunities for intercultural exchange and risks of
stereotypification
Helena Kraff, Eva Maria Jernsand
1st Tourism and Hospitality International Conference (THInC), 19-21 May: cultural diversity and tourism for community development - 2021 -
The Role of Community-Based Tourism Initiatives in Socio-Economic
Development
Eva Maria Jernsand, Helena Kraff
Walia, S.K. (Ed.) The Routledge Handbook of Community Based Tourism Management: Concepts, Issues & Implications - 2021 -
Collaborative introspection as a methodological tool of reflexivity - from multidisciplinary to transdisciplinary
co-production
Caroline Adolfsson, Emma Björner, Eva Maria Jernsand, Helena Kraff, Marcus Nyström, Lillian Omondi, Sayaka Osanami Törngren, Thomas Pederson, Sofia Ulver
International Transdisciplinarity Conference (ITD21), 13-17 Sept: Creating spaces and cultivating mindsets for learning and experimentation - 2021 -
Place making taking place: the New Mill
Town
Lars Aronsson, Emma Björner, Eva Maria Jernsand
29th Nordic Symposium on Tourism and Hospitality Research, 21-23 Sept. Shaping mobile futures: Challenges and possibilities in precarious times - 2021 -
Managing inclusiveness: representation and knowledge integration in tourism development and place
branding
Eva Maria Jernsand, Helena Kraff
29th Nordic Symposium on Tourism and Hospitality Research, 21-23 Sept. Shaping mobile futures: Challenges and possibilities in precarious times - 2021 -
The roles of social enterprises in a Swedish labour market integration programme – opportunities and challenges for social
innovation
Helena Kraff, Eva Maria Jernsand
Social Enterprise Journal - 2021 -
Effektstudie av Mistra Urban Futures Göteborgsplattform
(GOLIP)
-
Learning through extraordinary tourism
experiences
Eva Maria Jernsand, Sandhiya Goolaup
The Routledge handbook of tourism experience management and marketing. Saurabh Kumar Dixit (red.) - 2020 -
Clustering and assemblage
building
Henrietta Palmer, Erica Righard, Nils Björling, Eva Maria Jernsand, Helena Kraff, Lillian Omondi
Comparative Urban Research from Theory to Practice: Co-production for Sustainability - 2020 -
Conceptualising inclusive tourism and place
branding
Helena Kraff, Eva Maria Jernsand, Emma Björner
Act Sustainable Research Conference, Gothenburg Centre for Sustainable Development - GMV, Nov 18-19 - 2020 -
Student living labs as innovation arenas for sustainable
tourism
Eva Maria Jernsand
Tourism Recreation Resarch - 2019 -
Old habits die
hard
Helena Kraff, Eva Maria Jernsand
Anatomy of a 21st century sustainability project: The untold stories - 2019 -
Getting and Keeping a Foot in the Door: Strategies by Migrant and Informal Sector Women to Remain Relevant in the Labour
Market
Lillian Omondi, Eva Maria Jernsand, Helena Kraff
Research on Humanities and Social Sciences - 2019 -
The role of small-scale social enterprises in the Swedish integration system – opportunities and
challenges
Helena Kraff, Eva Maria Jernsand
2019 Organizing Migration and Integration in Contemporary Societies - OMICS, 6-8 November, University of Gothenburg, Gothenburg, Sweden - 2019 -
Small but diverse: the role of urban and rural communities in place-based diversity and
inclusiveness
Eva Maria Jernsand, Emma Björner, Lillian Omondi
Mistra Urban Futures annual international conference Realising just cities - lessons, impacts and outcomes, 15 October 2019, Sheffield, UK - 2019 -
Multiculturalism in place and destination development of rural
communities
Eva Maria Jernsand, Helena Kraff
28th Nordic Symposium on Tourism and Hospitality Research, 23-25 October 2019, Roskilde University, Denmark - 2019 -
Living labs: forums for tourism experience innovation and
learning
Eva Maria Jernsand
28th Nordic Symposium on Tourism and Hospitality Research, 23-25 October 2019, Roskilde University, Denmark - 2019 -
Innovationsarenor för turism – från ekosystem till
labb
Eva Maria Jernsand
2019 -
Initial involvement of stakeholders in transdisciplinary projects - exploring issues of expectations, roles and
inclusion
Helena Kraff, Eva Maria Jernsand, Lillian Omondi, Emma Björner, Sayaka Osanami Törngren
International Transdisciplinarity Conference 2019 - Joining forces for change, Gothenburg 10-13 September - 2019 -
Digitalisering, samskapande och innovation. Tre scenarier för framtidens turistbyrå som
innovationsarena
-
Exploring integration activities organised by social enterprises: losing the subject in favour of
language
Helena Kraff, Eva Maria Jernsand
Mistra Urban Futures 3rd annual conference - Realising Just Cities: Comparative Co-production - 2018 -
Co-creation methodologies for students’ employability in the food sector: some evidence from the FOODbiz
project
Chiara Rinaldi, Eva Maria Jernsand, Lena Mossberg
27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway, 24-26 September - 2018 -
Scary seafood: an experience-based view on sustainable food production and
consumption
Eva Maria Jernsand
Tomorrow’s Food Travel (TFT) conference, Centre for Tourism, University of Gothenburg, 8-10 October - 2018 -
A space of multiplicity, heterogeneity and co-creation: developing an innovation arena for
tourism
Eva Maria Jernsand
ATLAS Annual Conference 2018, Copenhagen, Denmark, 26-29 September - 2018 -
Engagement as transformation: Learnings from a tourism development project in Dunga by Lake Victoria,
Kenya
Eva Maria Jernsand
Action Research - 2017 -
Collaboration across
borders
Eva Maria Jernsand, Helena Kraff
Mistra Urban Futures' annual conference: Realising just cities - learning through comparison - 2017 -
Democracy in participatory place branding: a critical
approach
Eva Maria Jernsand, Helena Kraff
Inclusive place branding; critical perspectives on theory and practice - 2017 -
Place branding and (co-)innovation in a west Sweden
context
Eva Maria Jernsand
The 26th Nordic Symposium of Tourism and Hospitality Research, Falun 4-6 October 2017 - 2017 -
Learning through extraordinary tourism experiences: the case of oyster safaris in Lysekil and the oyster bar on
Käringön
Sandhiya Goolaup, Eva Maria Jernsand
Abstract presented at the 9th International Congress on Coastal and Marine Tourism (CMT2017), University of Gothenburg, Sweden, 13-16 June - 2017 -
Innovation as a vital part of place
branding
Eva Maria Jernsand
Proceedings AIRTH 2017 – Innovation in Tourism and Hospitality – Preparing for the Future, Portoroz, Slovenia, 23-25 March 2017 - 2017 -
Collaborative PhDs: New approaches, challenges and
opportunities
Eva Maria Jernsand, Helena Kraff
Co-production in action: towards realising just cities - 2016 -
Inclusive place branding – What it is and how to progress towards
it
Eva Maria Jernsand
2016 -
Multiple identities in place branding - embracing
transculturalism
Eva Maria Jernsand, Helena Kraff
Abstract presented at the Inaugural Annual Conference of the International Place Branding Association (IPBA) in London (Middlesex University) 7-9 December 2016 - 2016 -
Transformational tourism: extraordinary experiences and
learning
Eva Maria Jernsand
25th Nordic Symposium on Tourism and Hospitality Research in Turku, Finland, September 28-30, 2016 - 2016 -
Time as an issue of power in development
research
Helena Kraff, Eva Maria Jernsand
Development research conference (DEVRES) 2016: Global visions and local practices, 22-24 August 2016, Stockholm University - 2016 -
Tourism Experience Innovation Through
Design
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism - 2015 -
Unequal distributions of time in transdisciplinary
research
Helena Kraff, Eva Maria Jernsand
The 1st biennial reserch conference on time , November 4-6, 2015 Gothenburg. - 2015 -
Participatory place branding through design: the case of Dunga beach in Kisumu,
Kenya
Eva Maria Jernsand, Helena Kraff
Place Branding and Public Diplomacy - 2015 -
Democracy in participatory place branding: a critical
approach
Eva Maria Jernsand, Helena Kraff
Critical management studies - 9th International conference: Is there an alternative - management after critique. Leicester 8-10 July - 2015 -
Participation in educational tourism: transforming individuals, communities and societies by stakeholder
involvement
Eva Maria Jernsand
24th Nordic Symposium in Tourism and Hospitaly: Responsible tourism, Reykjavik, October 1-3 - 2015 -
From disciplines to common ground and actions: reflections on a transdisciplinary project in Kisumu,
Kenya
Helena Kraff, Eva Maria Jernsand
Design with the other 90%: Cumulus Johannesburg Conference Proceedings. - 2014 -
Value co-cration in tourism
experiences
Eva Maria Jernsand, Helena Kraff
23rd Nordic Symposium in Tourism and Hospitality Research: Values of tourism, October 1-4, Copenhagen - 2014 -
Designing For or Designing
With?
Helena Kraff, Eva Maria Jernsand
Proceedings of the 19th DMI: Academic Design Management Conference - 2014 -
A marketing design approach to destination
development
Eva Maria Jernsand
2014 -
Community‐based tourism development - a designerly approach to destination
branding
Eva Maria Jernsand, Helena Kraff
Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research: Innovation and value creation in experience‐based tourism, September 24-27, Bodö and Lofoten Islands - 2013 -
Participatory Design Tools in Place
Branding
Helena Kraff, Eva Maria Jernsand
Proceedings of the 10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg - 2013 -
Participatory Design in a Destination Branding
Process
Helena Kraff, Eva Maria Jernsand
10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg - 2013