Emma Björner
About Emma Björner
Emma Björner is a researcher at Gothenburg Research Institute (GRI), the School of Business Economics and Law, Gothenburg University. At GRI Emma works in the research project The Role of Tourism in Multicultural Societies (TiMS) and studies sustainable tourism and how the plurality of places and destinations is communicated, represented and experienced. At GRI, Emma is also part of the Centre for Consumption Research and the research programme Managing Big Cities. She is also a member of the board and management group at GRI.
Emma is also senior lecturer at the Department of Strategic Communication, Lund University, and senior expert at the International Organisation for Knowledge Economy and Enterprise Development (IKED). As a senior lecturer she teaches brand culture, brand communication and professional practice in strategic communication. Emma also gives lectures on marketing in China, place branding, and sustainable tourism. As a senior expert she works in the EU project URBiNAT, with a focus on citizen engagement, participatory processes, digital communication, and policy recommendations.
On other web sites
Research areas
- Marketing, Place Branding, Cities, Sustainability, Tourism
Teaching areas
- Marketing, Brand Culture, Sustainability, Tourism, China
Selected publications
Imagineering Place: The Branding of Five Chinese Mega-cities
Björner, Emma
Linking city branding to multi-level urban governance in Chinese mega-cities: a case study of Guangzhou
Ye, Lin, Björner, Emma
Cities, 80, 29-37, 2018
International Positioning through Online City Branding: The Case of Chengdu
Björner, Emma
Journal of Place Management and Development, 6, 3, 2013
Digital festival engagement: on the interplay between festivals, place brands and social media
Laurell, Christofer, Björner, Emma
Event Management, 22, 4, 2018
Urban development and branding strategies for emerging global cities in China
Björner, Emma
Ye L. (Ed.) Urbanization and urban governance in China. Governing China in the 21st century, Palgrave Macmillan, New York, 2018
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Decentralised place branding through multiple authors and narratives: the collective branding of a small town in
Sweden
Emma Björner, Lars Aronsson
Journal of Marketing Management - 2022 -
Destination governance and social learning: Crafting Sweden as a sustainable
destination
Emma Björner, Eva Maria Jernsand
5th Advances in Destination Management (ADM 2022), Linnaeus University, Kalmar Campus, June 8-10 - 2022 -
Chinese tourism consumption vis-à-vis tourism development strategies in the
Arctic
Emma Björner, Elena Dybtsyna, Erik Lundberg
Asian Mobilities Consumption in a Changing Arctic. Edited By Young-Sook Lee. - 2021 -
Collaborative introspection as a methodological tool of reflexivity - from multidisciplinary to transdisciplinary
co-production
Caroline Adolfsson, Emma Björner, Eva Maria Jernsand, Helena Kraff, Marcus Nyström, Lillian Omondi, Sayaka Osanami Törngren, Thomas Pederson, Sofia Ulver
International Transdisciplinarity Conference (ITD21), 13-17 Sept: Creating spaces and cultivating mindsets for learning and experimentation - 2021 -
Place making taking place: the New Mill
Town
Lars Aronsson, Emma Björner, Eva Maria Jernsand
29th Nordic Symposium on Tourism and Hospitality Research, 21-23 Sept. Shaping mobile futures: Challenges and possibilities in precarious times - 2021 -
Conceptualising inclusive tourism and place
branding
Helena Kraff, Eva Maria Jernsand, Emma Björner
Act Sustainable Research Conference, Gothenburg Centre for Sustainable Development - GMV, Nov 18-19 - 2020 -
Curators of Sweden - Adding to stereotypes or contributing to
diversity
Emma Björner
28th Nordic Symposium on Tourism and Hospitality - 23-25 October 2019 - 2019 -
The communication, representation and experience of a small community: The case of Dals Långed in Dalsland,
Sweden
Emma Björner
28th Nordic Symposium on Tourism and Hospitality Research - 2019 -
Small but diverse: the role of urban and rural communities in place-based diversity and
inclusiveness
Eva Maria Jernsand, Emma Björner, Lillian Omondi
Mistra Urban Futures annual international conference Realising just cities - lessons, impacts and outcomes, 15 October 2019, Sheffield, UK - 2019 -
Initial involvement of stakeholders in transdisciplinary projects - exploring issues of expectations, roles and
inclusion
Helena Kraff, Eva Maria Jernsand, Lillian Omondi, Emma Björner, Sayaka Osanami Törngren
International Transdisciplinarity Conference 2019 - Joining forces for change, Gothenburg 10-13 September - 2019