Emma Björner


Gothenburg Research
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Postal address
Box 603
40530 Göteborg

About Emma Björner

Emma Björner is a researcher at Gothenburg Research Institute (GRI), the School of Business Economics and Law, Gothenburg University. At GRI Emma works in the research project The Role of Tourism in Multicultural Societies (TiMS) and studies sustainable tourism and how the plurality of places and destinations is communicated, represented and experienced. At GRI, Emma is also part of the Centre for Consumption Research and the research programme Managing Big Cities. She is also a member of the board and management group at GRI.
Emma is also senior lecturer at the Department of Strategic Communication, Lund University, and senior expert at the International Organisation for Knowledge Economy and Enterprise Development (IKED). As a senior lecturer she teaches brand culture, brand communication and professional practice in strategic communication. Emma also gives lectures on marketing in China, place branding, and sustainable tourism. As a senior expert she works in the EU project URBiNAT, with a focus on citizen engagement, participatory processes, digital communication, and policy recommendations.

On other web sites

Research areas

  • Marketing, Place Branding, Cities, Sustainability, Tourism

Teaching areas

  • Marketing, Brand Culture, Sustainability, Tourism, China

Selected publications

Imagineering Place: The Branding of Five Chinese Mega-cities
Björner, Emma

Linking city branding to multi-level urban governance in Chinese mega-cities: a case study of Guangzhou
Ye, Lin, Björner, Emma
Cities, 80, 29-37, 2018

International Positioning through Online City Branding: The Case of Chengdu
Björner, Emma
Journal of Place Management and Development, 6, 3, 2013

Digital festival engagement: on the interplay between festivals, place brands and social media
Laurell, Christofer, Björner, Emma
Event Management, 22, 4, 2018

Urban development and branding strategies for emerging global cities in China
Björner, Emma
Ye L. (Ed.) Urbanization and urban governance in China. Governing China in the 21st century, Palgrave Macmillan, New York, 2018