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Emma Björner

Researcher

Department of Business Administration
Mail
emma.bjorner@gu.se
Visiting address
Vasagatan 1
41124 Göteborg
Room number
J215
Postal address
Box 610
40530 Göteborg

About Emma Björner

Dr. Emma Björner is researcher in marketing at the Marketing section at the Department of Business Administration, at the School of Business, Economics, and Law, University of Gothenburg. Her research focuses on the branding and development of sustainable places, destinations and organisations, with a focus on co-creation, inclusion, digitalisation, culture and food.

Emma is a member of the Centre for Tourism and the Centre for Consumption Research. She is coordinator of a Connected Community on Tourism and Experiences within the university alliance Eutopia, and work with developing the Centre for Tourism and southwest Sweden into a node for research and collaboration around tourism in the blue economy.

Research projects:

  • Conducting ongoing evaluation at Göteborg & Co, Emma explores the long-term development of the destination Gothenburg.
  • In the project Food Systems, Entrepreneurship and Place Development in Halland (2023-2024), Emma explores what is required to support entrepreneurship and small-scale food production, and how it connects to place development and attractiveness.
  • In the project Enhancing Entrepreneurship in Rural Areas through Local Food Systems (2022-2025), Emma works with workshops and communication, and with a focus on food strategies and digitalisation of local food systems.
  • In the project The Role of Tourism in Multicultural Societies (2019-2024), she studies sustainable tourism and how the plurality of places and destinations is communicated, represented and experienced.