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Emma Björner

Researcher

Department of Business Administration
Mail
emma.bjorner@gu.se
Visiting address
Vasagatan 1
41124 Göteborg
Room number
J820
Postal address
Box 610
40530 Göteborg

About Emma Björner

Dr. Emma Björner is a researcher in marketing at the School of Business, Economics and Law, University of Gothenburg. Her research focuses on the branding and development of sustainable places, destinations, and organisations, with an emphasis on co‑creation, inclusion, digitalisation, culture, and food.

Emma is a member of the Centre for Tourism (CFT) and the research program Managing Big Cities. She coordinates a research network on tourism and experiences within the Eutopia university alliance, and serves as the School’s liaison to Xperience Next, an innovation program at Lindholmen Science Park.

Ongoing research:

  • Leads a pre-study on Gothenburg as an attractive place for the future workforce.
  • Leads the research project Collaboration and Learning in the Development of an Attractive Food Destination.
  • Leads the research project Women’s Entrepreneurship in Sweden: Business Models at the Intersection of Sustainability, Innovation and Inclusion.
  • Researcher conducting ongoing evaluation at Göteborg & Co: The long-term development of the destination Gothenburg.
  • Evaluation and research of Stavanger’s 900th anniversary, with a focus on culture as a value creator in place development.

Previous research projects:

  • Researcher in the project Enhancing Entrepreneurship in Rural Areas through Local Food Systems (2022–2025).
  • Researcher in the project Food Systems, Entrepreneurship and Place Development in Halland (2023–2024).
  • Researcher in the project The Role of Tourism in Multicultural Societies (2019–2024).
  • Researcher in the project Urban Innovative and Inclusive Nature (URBiNAT) (2018–2024).