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Johan Hagberg
Professor
Företagsekonomiska institutionenOm Johan Hagberg
Johan Hagberg är professor i företagsekonomi särskilt marknadsföring vid Centre for Retailing och Marknadsföringssektionen på Handelshögskolan vid Göteborgs universitet. Hans forskning är inriktad på digitalisering av detaljhandel, konsumtion och marknader. I pågående forskningsprojekt studerar han olika aspekter av detaljhandelns omvandling. Han undervisar och handleder i marknadsföring på master- och forskarutbildningsnivå, bland annat i kurserna Retail Marketing, Consumption & Markets, Advanced Qualitative Methods, och Business Administration as a Research Field.
Pågående forskningsprojekt
- Digitala plattformar och handelns strukturomvandling
- How privacy shapes retailers and the retail market
- Collaborative supply chain reconfigurations in the transforming Swedish retail context
- Artificial Intelligence and Retail Management - Exploring strategies for value creation in the age of AI transformations
På andra webbplatser
-
From artworks to artists’ work: Forming hybrid exchange
objects
Hanna Borgblad, Johan Hagberg
Marketing Theory - 2026 -
Process, profession and purpose: the 3 ps of digitalised
marketing
Franck Cochoy, Johan Hagberg, Liz McFall
Journal of Marketing Management - 2025 -
Transport for retail in urban
areas
Joris Beckers, Adrien Beziat, Johan Hagberg, Miguel Jaller
Budd, L., Ison, S., & Attard, M. (Eds.). The Routledge Handbook of Sustainable Urban Transport - 2025 -
Konsumtionsrapporten
2025
Christina Berg, Ileyha Dagalp, Johan Hagberg, Lena Hansson, Ulrika Holmberg, Niklas Sörum, Julia Wanselius
2025 -
Platforms, infrastructures and the Futures of market
society
Gianluca Chimenti, Johan Hagberg, Luis Araujo
Journal of Business Research - 2025 -
Digital Platforms and (Im)Perfect Market
Futures
Gianluca Chimenti, Johan Hagberg, Luis Araujo
In S. Geiger, K. Mason, N. Pollock, P. Roscoe, A. Ryan, S. Schwarzkopf, & P. Trompette (Eds.), Market Studies: Mapping, Theorizing and Impacting Market Action - 2024 -
Konsumtionsrapporten
2024
Johan Hagberg, Lena Hansson, Ulrika Holmberg, Niklas Sörum, Emma Björner, Karin M. Ekström, Magdalena Petersson McIntyre
2024 -
Fixing Prices: A Century of Setting, Posting and Adjusting Retail
Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
2023 -
Konsumtionsrapporten
2023
Johan Hagberg, Lena Hansson, Ulrika Holmberg, Niklas Sörum, Emma Björner, Benjamin J. Hartmann
2023 -
Shaping art(ists') markets of the future: the case of the MU
agreement
Hanna Borgblad, Johan Hagberg
7th Interdisciplinary Market Studies Workshop 2023, University of Edinburgh - 2023 -
Imaginaries of future artists'
markets
Hanna Borgblad, Johan Hagberg
Consumer Culture Theory Conference 2023, Lund University - 2023 -
Recycling markets: the role of digital platforms in market shaping strategies that reuse and repair
markets
Ingrid Stigzelius, Johan Hagberg
The Shaping Markets 2022 Workshop, Linköping Sweden, 15-16 sept 2022 - 2022 -
Digital platforms in retailing: practices, problems and
prospects
Johan Hagberg, Gianluca Chimenti, Ingrid Stigzelius
The Nordic Retail and Wholesale Conference (NRWC), Tampere Finland, 8-10 Nov 2022 - 2022 -
Exploring digitalisation at
IKEA
Johan Hagberg, Anna Jonsson
International Journal of Retail & Distribution Management - 2022 -
Consolidation through resourcing in last-mile
logistics
Johan Hagberg, Kajsa Hulthén
Research in Transportation Business and Management - 2022 -
Online Retail Shopping before and during the COVID-19 Pandemic across Age cohorts: Insights from
Sweden
John Magnus Roos, Lena Hansson, Johan Hagberg
Nordic Journal of Business - 2022 -
Reputation, Trust and Credit: Cultivating Shopping Practices in Early Twentieth-century US Grocery
Stores
Franck Cochoy, Johan Hagberg, Hans Kjellberg
A Cultural History of Shopping, Volume 6: In the modern age - 2022 -
Konsumtionsrapporten
2022
Johan Hagberg, Lena Hansson, Ulrika Holmberg, Niklas Sörum, Jeanette Hauff Carlsson, Elias Mellander
2022 -
The Augmented Retail Store for Augmented Customer
Experiences
Federica Caboni, Johan Hagberg
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience - 2022 -
Bonusens roll i
lojalitetsprogram
Marcus Hagström, Sara Rosengren, Johan Hagberg
2022 -
The Role of Bonuses in Loyalty Programs – A literature
review
Marcus Hagström, Sara Rosengren, Johan Hagberg
2022 -
Price display technologies and price ceiling policies: governing prices in the WWII and postwar US economy
(1940–1953)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Socio-Economic Review - 2021 -
Digital Transformation: Why Companies Resist What They Need for Sustained
Performance
Johan Magnusson, Viktor Elliot, Johan Hagberg
Journal of Business Strategy - 2021 -
Försäkringsbolaget i de digitala ekosystemen – nya former av
intermediering
-
Digitalized
Markets
Johan Hagberg, Hans Kjellberg
2021 -
Digitalized
markets
Johan Hagberg, Hans Kjellberg
Consumption Markets & Culture - 2020 -
The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery
Stores
Johan Hagberg, Hans Kjellberg, Franck Cochoy
Journal of Macromarketing - 2020 -
Retailing: a growing field of
research
Johan Hagberg
The Link - 2020 -
The Tower of Labels: Labelling Goods in the US Grocery Store
(1922–2018)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Labelling the Economy, Qualities and Values in Contemporary Markets. edited by B. Laurent and A. Mallard - 2020 -
The ethno-graphy of prices: On the fingers of the invisible hand
(1922-1947)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Organization - 2019 -
Augmented reality in retailing: a review of features, applications and
value
Federica Caboni, Johan Hagberg
International Journal of Retail & Distribution Management - 2019 -
Bicycles, cyclists and loads: a comparative analysis of cycling practices in Gothenburg and
Toulouse
Franck Cochoy, Johan Hagberg, Daniel Normark, Hélène Ducourant, Ulrika Holmberg, Cédric Calvignac
Applied Mobilities - 2019 -
Thinking market infrastructure: Barcode scanning in the US grocery retail sector,
1967–2010
Hans Kjellberg, Johan Hagberg, Franck Cochoy
Thinking infrastructures, editors, Martin Kornberger, Geoffrey C. Bowker, Julia Elyachar, Andrea Mennicken, Peter Miller, Joanne Randa Nucho and Neil Pollock - 2019 -
E-handel: vilken
frekvens?
Johan Hagberg
Konsumtionsrapporten 2019 [Orosmoln], John Magnus Roos (red). - 2019 -
Funny bikes: a symmetrical study of urban space, vehicular units and mobility through the voyeuristic spokesperson of a video
lens
Daniel Normark, Franck Cochoy, Johan Hagberg
Visual Studies - 2019 -
Hur konsumtionen
digitaliseras
Magdalena Petersson McIntyre, Barbro Johansson, Niklas Sörum, Christian Fuentes, Henric Karlsson , Johan Hagberg, Niklas Egels-Zandén, Franck Cochoy
2019 -
Mundane intermodality: a comparative analysis of bike-renting
practices
Daniel Normark, Franck Cochoy, Johan Hagberg, Hélène Ducourant
Mobilities - 2018 -
The technologies of price display: mundane retail price governance in the early twentieth
century
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Economy and Society - 2018 -
Retail formations: tracing the fluid forms of an online
retailer
Johan Hagberg, Christian Fuentes
Consumption, markets & culture - 2018 -
Digitalizing consumption:
Introduction
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum
Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture - 2017 -
An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary
supermarkets
Bastien Soutjis, Franck Cochoy, Johan Hagberg
Journal of Retailing and Consumer Services - 2017 -
Retail digitalization: Implications for physical
stores
Johan Hagberg, Anna Jonsson, Niklas Egels-Zandén
Journal of Retailing and Consumer Services - 2017 -
Managing leaks: Shoplifting in US grocery retailing
1922–1969
Johan Hagberg, Hans Kjellberg, Franck Cochoy
European Management Journal - 2017 -
Travel modes in grocery
shopping
Johan Hagberg, Ulrika Holmberg
International Journal of Retail & Distribution Management - 2017 -
Debatt: Sätt digitaliseringen i rätt
ljus
Johan Hagberg, Anna Jonsson
Market - 2017 -
Recension: Digitalisering (BeGreppbart), Mathias Cöster och Alf Westelius, Liber,
2016
Johan Hagberg
Organisation & Samhälle - 2017 -
Digitalizing Consumption: How Devices Shape Consumer
Culture
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum
2017 -
Digitalized music: Entangling consumption
practices
Johan Hagberg, Hans Kjellberg
Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture - 2017 -
Handelns digitalisering och förändrade
affärer
Anna Jonsson, Niklas Egels-Zandén, Johan Hagberg, Catrin Lammgård, Malin Sundström
2017 -
Marketing Performativity: Theories, practices and
devices
Katy Mason, Hans Kjellberg, Johan Hagberg
2017
Fler publikationer
Antalet publikationer som visas på denna sida är begränsat. Besök Göteborgs Universitets publikationsdatabas (GUP) för att söka efter fler publikationer.