Johan Hagberg
Om Johan Hagberg
Johan Hagberg är professor i företagsekonomi särskilt marknadsföring vid Centre for Retailing och Marknadsföringssektionen på Handelshögskolan vid Göteborgs universitet. Hans forskning är inriktad på digitalisering av detaljhandel, konsumtion och marknader. I pågående forskningsprojekt studerar han digitala plattformar och handelns strukturomvandling. Hans forskning har bland annat publicerats i Industrial Marketing Management, Journal of Marketing Management, Urban Studies, Marketing Theory, Journal of Historical Research in Marketing, Consumption Markets & Culture, International Journal of Retail & Distribution Management, och Journal of Retailing and Consumer Services.
Senaste böcker: Handelns Digitalisering: Undran inför framtidens affärer (Studentlitteratur 2016) Marketing Performativity: Theories, practices and devices (Routledge, 2017) Digitalizing Consumption: How devices shape consumer culture (Routledge, 2017), Digitalized Markets (Routledge, 2021), Fixing Prices: A century of setting, posting and adjusting retail prices (Edward Elgar, 2023).
Han undervisar och handleder i marknadsföring på kandidat-, master- och forskarutbildningsnivå. Han undervisar för närvarande i följande kurser: Retail Marketing (master), Consumption & Markets (master), Marketing Case Analysis (master), Business Administration as a Research Field (forskarnivå).
På andra webbplatser
Forskningsområden
- Marknadsföring
- Detaljhandel
- Konsumtion
Pågående forskning
Undervisningsområden
- Marknadsföring
- Detaljhandel
- Konsumtion
Utvalda publikationer
Agencing practices: a historical exploration of shopping bagsHagberg, JohanConsumption, markets & culture, 19:1, s. 111-132, 2016
The digitalization of retailing: an exploratory frameworkHagberg, Johan, Sundström, Malin, Egels-Zandén, NiklasInternational Journal of Retail & Distribution Management, 44:7, s. 694-712, 2016
Travel modes in grocery shoppingHagberg, Johan, Holmberg, UlrikaInternational Journal of Retail & Distribution Management, 2017
The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery StoresHagberg, Johan, Kjellberg, Hans, Cochoy, FranckJournal of Macromarketing, 2020
Digitalized marketsHagberg, Johan, Kjellberg, HansConsumption Markets & Culture, 23:2, s. 97-109, 2020
-
Shaping art(ists') markets of the future: the case of the MU
agreement
Hanna Borgblad, Johan Hagberg
7th Interdisciplinary Market Studies Workshop 2023, University of Edinburgh - 2023 -
Imaginaries of future artists'
markets
Hanna Borgblad, Johan Hagberg
Consumer Culture Theory Conference 2023, Lund University - 2023 -
Online Retail Shopping before and during the COVID-19 Pandemic across Age cohorts: Insights from
Sweden
John Magnus Roos, Lena Hansson, Johan Hagberg
Nordic Journal of Business - 2022 -
Reputation, Trust and Credit: Cultivating Shopping Practices in Early Twentieth-century US Grocery
Stores
Franck Cochoy, Johan Hagberg, Hans Kjellberg
A Cultural History of Shopping, Volume 6: In the modern age - 2022 -
Consolidation through resourcing in last-mile
logistics
Johan Hagberg, Kajsa Hulthén
Research in Transportation Business and Management - 2022 -
Konsumtionsrapporten
2022
Johan Hagberg, Lena Hansson, Ulrika Holmberg, Niklas Sörum, Jeanette Hauff Carlsson, Elias Mellander
2022 -
Exploring digitalisation at
IKEA
Johan Hagberg, Anna Jonsson
International Journal of Retail & Distribution Management - 2022 -
The Augmented Retail Store for Augmented Customer
Experiences
Federica Caboni, Johan Hagberg
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience - 2022 -
Bonusens roll i
lojalitetsprogram
Marcus Hagström, Sara Rosengren, Johan Hagberg
2022 -
The Role of Bonuses in Loyalty Programs – A literature
review
Marcus Hagström, Sara Rosengren, Johan Hagberg
2022 -
Digital Transformation: Why Companies Resist What They Need for Sustained
Performance
Johan Magnusson, Viktor Elliot, Johan Hagberg
Journal of Business Strategy - 2021 -
Price display technologies and price ceiling policies: governing prices in the WWII and postwar US economy
(1940–1953)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Socio-Economic Review - 2021 -
Försäkringsbolaget i de digitala ekosystemen – nya former av
intermediering
-
Digitalized
Markets
Johan Hagberg, Hans Kjellberg
2021 -
The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery
Stores
Johan Hagberg, Hans Kjellberg, Franck Cochoy
Journal of Macromarketing - 2020 -
Retailing: a growing field of
research
Johan Hagberg
The Link - 2020 -
Digitalized
markets
Johan Hagberg, Hans Kjellberg
Consumption Markets & Culture - 2020 -
The Tower of Labels: Labelling Goods in the US Grocery Store
(1922–2018)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Labelling the Economy, Qualities and Values in Contemporary Markets. edited by B. Laurent and A. Mallard - 2020 -
Augmented reality in retailing: a review of features, applications and
value
Federica Caboni, Johan Hagberg
International Journal of Retail & Distribution Management - 2019 -
Soundtracking: music listening practices in the digital
age
Christian Fuentes, Johan Hagberg, Hans Kjellberg
European Journal of Marketing - 2019 -
Bicycles, cyclists and loads: a comparative analysis of cycling practices in Gothenburg and
Toulouse
Franck Cochoy, Johan Hagberg, Daniel Normark, Hélène Ducourant, Ulrika Holmberg, Cédric Calvignac
Applied Mobilities - 2019 -
Thinking market infrastructure: Barcode scanning in the US grocery retail sector,
1967–2010
Hans Kjellberg, Johan Hagberg, Franck Cochoy
Thinking infrastructures, editors, Martin Kornberger, Geoffrey C. Bowker, Julia Elyachar, Andrea Mennicken, Peter Miller, Joanne Randa Nucho and Neil Pollock - 2019 -
E-handel: vilken
frekvens?
Johan Hagberg
Konsumtionsrapporten 2019 [Orosmoln], John Magnus Roos (red). - 2019 -
Funny bikes: a symmetrical study of urban space, vehicular units and mobility through the voyeuristic spokesperson of a video
lens
Daniel Normark, Franck Cochoy, Johan Hagberg
Visual Studies - 2019 -
The ethno-graphy of prices: On the fingers of the invisible hand
(1922-1947)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Organization - 2019 -
Hur konsumtionen
digitaliseras
Magdalena Petersson McIntyre, Barbro Johansson, Niklas Sörum, Christian Fuentes, Henric Karlsson , Johan Hagberg, Niklas Egels-Zandén, Franck Cochoy
2019 -
The technologies of price display: mundane retail price governance in the early twentieth
century
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Economy and Society - 2018 -
Retail formations: tracing the fluid forms of an online
retailer
Johan Hagberg, Christian Fuentes
Consumption, markets & culture - 2018 -
Mundane intermodality: a comparative analysis of bike-renting
practices
Daniel Normark, Franck Cochoy, Johan Hagberg, Hélène Ducourant
Mobilities - 2018 -
An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary
supermarkets
Bastien Soutjis, Franck Cochoy, Johan Hagberg
Journal of Retailing and Consumer Services - 2017 -
Retail digitalization: Implications for physical
stores
Johan Hagberg, Anna Jonsson, Niklas Egels-Zandén
Journal of Retailing and Consumer Services - 2017 -
Digitalizing consumption:
Introduction
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum
Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture - 2017 -
Managing leaks: Shoplifting in US grocery retailing
1922–1969
Johan Hagberg, Hans Kjellberg, Franck Cochoy
European Management Journal - 2017 -
Travel modes in grocery
shopping
Johan Hagberg, Ulrika Holmberg
International Journal of Retail & Distribution Management - 2017 -
Debatt: Sätt digitaliseringen i rätt
ljus
Johan Hagberg, Anna Jonsson
Market - 2017 -
Recension: Digitalisering (BeGreppbart), Mathias Cöster och Alf Westelius, Liber,
2016
Johan Hagberg
Organisation & Samhälle - 2017 -
Digitalizing Consumption: How Devices Shape Consumer
Culture
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum
2017 -
Digitalized music: Entangling consumption
practices
Johan Hagberg, Hans Kjellberg
Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture - 2017 -
Handelns digitalisering och förändrade
affärer
Anna Jonsson, Niklas Egels-Zandén, Johan Hagberg, Catrin Lammgård, Malin Sundström
2017 -
Marketing Performativity: Theories, practices and
devices
Katy Mason, Hans Kjellberg, Johan Hagberg
2017 -
Agencing practices: a historical exploration of shopping
bags
Johan Hagberg
Consumption, markets & culture - 2016 -
Handelns digitalisering - Undran inför framtidens
affärer
Johan Hagberg, Anna Jonsson
2016 -
Digitalizing IKEA: From a strategy-as-practice
perspective
Niklas Egels-Zandén, Johan Hagberg, Anna Jonsson
The 5th Nordic Retail and Wholesale Conference, Aarhus Denmark, 9-10 November - 2016 -
Introduktion
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer - 2016 -
Digitalisering
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer - 2016 -
Affären
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer - 2016 -
Framtiden
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer - 2016 -
Win, Earn, Gain: Gamification in the History of
Retailing
Franck Cochoy, Johan Hagberg
The Business of Gamification: A Critical Analysis, edited by Dymek, Mikolaj and Zackariasson, Peter - 2016 -
Bärkassen - Hur blev den oumbärlig för
oss?
Johan Hagberg
Nord-emballage - 2016 -
Digitalisation diffusion in grocery retailing: a tropicalization
case
Karim Thomé, Johan Hagberg, Hans Kjellberg
The 5th Nordic Retail and Wholesale Conference, Aarhus Denmark, 9-10 November - 2016 -
Funny bikes: A symmetrical study of urban space, vehicular units and mobility through the voyeuristic spokesperson of a
video-lens
Franck Cochoy, Daniel Normark, Johan Hagberg, Hélène Ducourant
IVSA 2016 Annual Conference Visualizing Sustainability: Imagined Futures, Lillehammer, Norway June 22-24, 2016 - 2016 -
The Tower of Labels: ’Labeling’ in the US grocery store
(1922-2016)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Labelling and the politics of markets, LaPin workshop, The Ecole des Mines de Paris, 6-7 October 2016 - 2016 -
Format
Johan Hagberg
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer - 2016 -
Fixing, sticking and computerising prices: a contemporary archaeology of price
tags
Franck Cochoy, Johan Hagberg, Hans Kjellberg
The 4th Interdisciplinary Market Studies Workshop, School of Management, University of St Andrews, St Andrews, 8-10 June 2016. - 2016 -
How Electronic Shelf Labels ’coopete’ with paper price display: on the resistible digitization of prices in contemporary
supermarkets
Bastien Soutjis, Franck Cochoy, Johan Hagberg
23rd International Conference EIRASS, Edinburgh, 11-14 July 2016. - 2016 -
On the digitalization of price tags: looking at the mundane fingers of the (in)visible hand
(1922-2015)
Franck Cochoy, Johan Hagberg, Hans Kjellberg
4S/EASST Conference 2016: Science and Technology by Other Means, Barcelona, 31 August - 3 September - 2016 -
Loyalty and price mediations: Tracing devices in the history of US grocery
retailing
Johan Hagberg, Hans Kjellberg, Franck Cochoy
2nd workshop on the evolution of the retail trade in the 20th century, Uppsala, Sweden, 22-23 September - 2016 -
On the origins and challenges of price
digitization
Franck Cochoy, Johan Hagberg, Hans Kjellberg
The 5th Nordic Retail and Wholesale Conference, Aarhus Denmark, 9-10 November - 2016 -
The challenge of building customer value in delivery of online grocery-a comparison between a pure player and a multichannel grocery
chain.
Catrin Lammgård, Malin Sundström, Johan Hagberg
ACRA Conference, April 13-16, Secaucus, New jersey, USA. - 2016 -
Ständigt slölyssnande: Om digitaliseringens påverkan på
musikkonsumtionen
Johan Hagberg, Hans Kjellberg
Kulturella perspektiv - Svensk etnologisk tidsskrift - 2016 -
The digitalization of retailing: an exploratory
framework
Johan Hagberg, Malin Sundström, Niklas Egels-Zandén
International Journal of Retail & Distribution Management - 2016 -
Retailing, digitalization and urban freight: A multiple case study of consumer logistics innovations in urban
areas
Johan Hagberg, Catrin Lammgård
Metrans International Urban Freight Conference 21-23 October 2015 Long Beach, CA - 2015 -
From basket to shopping bag: retailers' role in the transformation of consumer mobility in Sweden,
1941-1970
Johan Hagberg, Daniel Normark
Journal of Historical Research in Marketing - 2015 -
Digitalization of retailing: A review and
framework
Johan Hagberg, Malin Sundström, Niklas Egels-Zandén
18th EAERCD Conference Rennes, France 1-3 July 2015 - 2015 -
Changing urban goods distribution due to the digitalisation of retailing: a conceptual framework of sustainable city
logistics
Catrin Lammgård, Johan Hagberg
NECTAR (Network of European Communications and Transportation Academic Researchers) Cluster 3 workshop - 2015 -
The forgotten role of pedestrian transportation in urban life: Insights from a visual comparative archaeology (Gothenburg and Toulouse,
1875–2011)
Franck Cochoy, Johan Hagberg, Roland Canu
Urban Studies - 2015 -
How much is it? Price representation practices in retail
markets
Johan Hagberg, Hans Kjellberg
Marketing Theory - 2015 -
Exploring the performativity of marketing: theories, practices and
devices
Katy Mason, Hans Kjellberg, Johan Hagberg
Journal of Marketing Management - 2015 -
Caring about carrying: Retailers’ role in assisting their customers to perform consumer
logistics
Johan Hagberg, Ulrika Holmberg
4th Nordic Retail and Wholesale Conference, Stockholm 5-6 November 2014 - 2014 -
Digitalization of retailing: Beyond
e-commerce
Johan Hagberg, Malin Sundström, Niklas Egels-Zandén
4th Nordic Retail and Wholesale Conference, Stockholm 5-6 November 2014 - 2014 -
Consumers’ logistics in grocery
shopping
Ulrika Holmberg, Johan Hagberg
3rd Nordic Conference on Consumer Research, Vaasa Finland 21-22 May 2014 - 2014 -
Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary
field?
Christian Fuentes, Johan Hagberg
International Journal of Quality and Service Sciences - 2013 -
Fyrkantifieringen av
handeln
Johan Hagberg, Daniel Normark
Kulturella perspektiv - Svensk etnologisk tidsskrift - 2013 -
‘Funny bikes’: A comparative/quantitative video analysis of biker logistics (Göteborg and
Toulouse)
Franck Cochoy, Hélène Ducourant, Cédric Calvignac, Roland Canu, Johan Hagberg, Daniel Normark
Mobility Futures, Global Conference, 4-6 September 2013, Lancaster University, UK. - 2013 -
Agencing mobile consumers: An exploration of the shopping bag and the shaping of consumer agencies in
retailing
Johan Hagberg
ESF Exploratory Workshop “Agencing Markets”, Institut d’Etudes Scientifiques de Cargèse (IESC) – FRANCE, 17-20 September - 2013 -
Exploring the Performativity Turn in Management
Studies
Andreas Diedrich, Ulla Eriksson-Zetterquist, Lena Ewertsson, Johan Hagberg, Anette Hallin, Fredrik Lavén, Kajsa Lindberg, Elena Raviola, Egle Rindzeviciute, Lars Walter
2013 -
Consumer logistics – portability and mobility during shopping
trips
Ulrika Holmberg, Johan Hagberg
22nd Nordic Academy of Management Conference. University at Iceland, Reykjavik, August 21-23, 2013 - 2013 -
The production of social space: shopping malls as relational and transductive
spaces
Johan Hagberg, Alexander Styhre
Journal of Engineering, Design and Technology - 2013 -
Glöm inte konsumenten i
logistikkedjan
Johan Hagberg
Transportnytt - 2013 -
Designing for sustainable logistics in urban areas– What do we
know?
Catrin Lammgård, Johan Hagberg
World Conference on Transport Research (WCTR), Rio de Janeiro 2013 - 2013 -
Konsumenters logistik vid
matinköp
Ulrika Holmberg, Johan Hagberg
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl - 2013 -
Exploring the performativity of price representation practices in
retailing
Johan Hagberg, Hans Kjellberg
38th Macromarketing Conference, Toronto - 2013 -
Tid och rytm på Veljekset
Keskinen
Johan Hagberg
Ekström, Karin M. (Red.) Veljekset Keskinen: Finlands mest besökta shoppingdestination - 2013 -
“Cityzen” logistics: A visual archaeology of consumer
logistics
Franck Cochoy, Johan Hagberg, Roland Canu
Making Sense of Consumption 2nd Nordic Conference on Consumer Research May 30 - June 1, 2012 Gothenburg, Sweden - 2012 -
Counter, encounter: materials, voids and trial of
skill
Daniel Normark, Johan Hagberg
Nordic Retail and Wholesale Conference (NRWC) 2012, Lund 7-8 November - 2012 -
Exploring student's assemblages involved in consumer
logistics
Johan Hagberg, Ulrika Holmberg
Nordic Retail and Wholesale Conference (NRWC) 2012, Lund 7-8 November - 2012 -
Get a life(style)! – Marketing efforts to shape lifestyles and to satisfy their
demands
Johan Hagberg
2nd Interdisciplinary Market Studies Workshop, Dublin, Ireland June 7-8, 2012 - 2012 -
Performing consumer logistics: Students as co-researchers exploring mundane
practices
Ulrika Holmberg, Johan Hagberg
Making Sense of Consumption 2nd Nordic Conference on Consumer Research May 30 - June 1, 2012 Gothenburg, Sweden - 2012 -
Nordic retail research: An
introduction
Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
Nordic retail research: Emerging diversity - 2012 -
Nordic retail research: Emerging
diversity
Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
2012 -
From basket to paper-bag: the reconfiguration of the housewife assemblage in the transformation of shopping mobility, urban infrastructures and retailing in the 20th century
Sweden
Daniel Normark, Johan Hagberg
9th International T2M Conference, Berlin, October 6-9, 2011 - 2011 -
Consumer Logistics: Equipping the consumers as human-container-thing
assemblages
Johan Hagberg, Daniel Normark
CRESC Annual Conference 2011 - Framing the City, The University of Manchester/Open University, 6-9 September - 2011 -
Acheter à domicile en
Suède
Johan Hagberg
Revue d'Histoire Nordique - 2011 -
Cheapest on the market? Representing prices in retail
trade
Johan Hagberg, Hans Kjellberg
27th IMP Conference, University of Strathclyde, Glasgow, 31 August - 3 September 2011 - 2011 -
Cheapest on the
market?
Johan Hagberg, Hans Kjellberg
Market Encounters Workshop, Copenhagen Business School, 10-12 March 2011. - 2011 -
Exchanging agencies: The Case of
NetOnNet
Johan Hagberg
Luis Araujo, John Finch & Hans Kjellberg (Eds.) Reconnecting Marketing to Markets - 2010 -
Undervisning i en
ICA-butik
Malin Sundström, Johan Hagberg
2010 -
Bridging marketing theory and practice for consumer behaviour Master's students: a case study from
Sweden
Malin Sundström, Johan Hagberg
Industry & Higher Education - 2010 -
Who performs marketing? Dimensions of agential variation in market
practice
Johan Hagberg, Hans Kjellberg
Industrial Marketing Management - 2010 -
Long Tails and Lean Chains: Supply Chain Alternatives for
e-Commerce
Johan Hagberg, Sandra Haraldson, Mikael Lind
2nd Nordic Retail and Wholesale Conference, Gothenburg 10-11 November - 2010 -
Cheapest, largest and best: Representation disputes in the Swedish Market
Court
Johan Hagberg
1st Interdisciplinary Market Studies Workshop, 3-4 June, Sigtuna - 2010 -
Att få det att flyta på Gekås
Ullared
Johan Hagberg
Karin M. Ekström (red.) Fenomenet Ullared - en förstudie - 2010 -
Visioner och praktik - om examensarbetet i
professionslärosätet
Eva Gustavsson, Johan Hagberg, Christer Holmén, Håkan Javefors
Peter Sigrén (red.) PUH - Pedagogiska utvecklingsprojekt i högskolan 2010, Rapport från Västra Götalands högskolor - 2010 -
Debatt: Ordning i
butiken?
Johan Hagberg
Market - 2009 -
Who's doing what? Exploring market practices and
practitioners
Johan Hagberg, Hans Kjellberg
25th IMP-conference in Marseille, France - 2009 -
The order of the order:buyer-seller interactions in an industrial
setting
Johan Hagberg, Nicklas Salomonson
25th IMP-conference in Marseille, France - 2009 -
Flytande identitet NetOnNet och e-handelns
återkomst
Johan Hagberg
2008 -
ICA-Citykunderna i Borås: Fältstudier av konsumentbeteende i
dagligvarubutiker
Malin Sundström, Johan Hagberg
2008 -
Att handla
dagligvaror
Johan Hagberg, Malin Sundström
Sundström, Malin & Hagberg, Johan (Red.) ICA-Citykunderna i Borås: Fältstudier av konsumentbeteende i dagligvarubutiker - 2008 -
Retail change and the practice of
classification
Johan Hagberg
Nordic Retail and Wholesale Conference at Stockholm School of Economics - The Nordic School of Retail Management, Norrtälje, November 6-7, 2008 - 2008 -
Energy customers in dialouge -Exploring boundaries in energy use and environmental
concern
Johan Hagberg, Mikael Lind, Nicklas Salomonson
"Energizning markets" conference at Copenhagen Business School, October 30- November 1, 2008 Denmark - 2008 -
On-line retailing in consumer electronics - The case of
NetonNet
Anders Edström, Johan Hagberg, Sara Hjelm
"The Structural (r)Evolution in Retailing Conference", Göteborg, October 1, 2001. - 2001