Benjamin Julien Hartmann
Om Benjamin Julien Hartmann
Benjamins forskningsintresse kretsar kring marknadsföring och konsumtionskultur och undersöker gränslandet mellan marknader, konsumtion, och samhälle. Hans prisbelönta forskning är publicerad i Journal of Consumer Research, International Journal of Research in Marketing, Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, och Advances in Consumer Research.
Innan Benjamin disputerade vid Jönköping International Business School läste han master programmet International Marketing and Brand Management i Lund, samt Diplom-Kaufmann vid Tekniska Universität i Berlin med inriktning marknadsföring och ledarskap.
På andra webbplatser
Forskningsområden
- marknadsföring, konsumtion, practices, varumärke, konsumtionskultur, nostalgi
Undervisningsområden
- marknadsföring, konsumtion, varumärke
Utvalda publikationer
The electric guitar - marketplace icon
Östberg, Jacob, Hartmann, Benjamin
Consumption Markets & Culture, Vol. 18(5), pp. 402-410., 2015
Exploring consumptive moments of value-creating practice in online community
Hartmann, Benjamin J., Wiertz, Caroline, Arnould, Eric J.
Psychology & Marketing, 32:3, s. 319-340, 2015
Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Hartmann, Benjamin
Marketing Theory, April, 1-18, 2015
Authenticating by Re-Enchantment: The Discursive Making of Craft Production
Hartmann, Benjamin, Östberg, Jacob
Journal of Marketing Management, Vol. 29(7), pp.882-911., 2013
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From “aesthetic” to aestheticization: a multi-layered cultural
approach
Ileyha Dagalp, Benjamin J. Hartmann
Consumption, markets & culture - 2022 -
Presenting marketing through music: Alpen sind immer
wunderschon
Benjamin J. Hartmann, J. Ostberg
Journal of Marketing Management - 2022 -
The (Authentic?) Past in Marketing: A Conceptual Review and Future Research
Agenda
Christian Dam, Katja H. Brunk, Benjamin J. Hartmann
EMAC Conference - 2022 -
Failure: Perspectives and prospects in marketing and consumption
theory
Dannie Kjeldgaard, Mikkel Nøjgaard, Benjamin J. Hartmann, Matthias Bode, Frank Lindberg, Lena Mossberg, Jacob Östberg
Marketing Theory - 2021 -
The Aestheticization of Past-Themed
Consumption
Ileyha Dagalp, Katja H. Brunk, Benjamin J. Hartmann
Advances in Consumer Research - 2020 -
Unboxing marketing : creating value for consumers, firms, and
society
Benjamin J. Hartmann, Jacob Östberg, Anders Parment, Cecilia Solér
2020 -
Nostalgia marketing and
(re-)enchantment
Benjamin J. Hartmann, K. H. Brunk
International Journal of Research in Marketing - 2019 -
Nordic Consumer Culture Theory Research: Conversation in a Wine
Bar
Benjamin J. Hartmann, Eric J. Arnould
Nordic Consumer Culture: State, Market and Consumers, edited by Soren Askegaard and Jacob Östberg - 2019 -
Cultural Retro Branding Strategies in the German Ostalgie
Market
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
2019 AMA Winter Academic Conference, Feb 22-24 Austin, TX, USA - 2019 -
Creating a Consumable Past: How Memory Making Shapes
Marketization
Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann
Journal of consumer research - 2018 -
The Production and Consumption of Retro Brands Beyond Meaning
Revival
Benjamin J. Hartmann, Katja H. Brunk, Markus Giesler
Advances in Consumer Research - 2018 -
Inventing a past: Corporate heritage as dialectical relationships of past and
present
Olof Brunninge, Benjamin J. Hartmann
Marketing Theory - 2018 -
Emotion and practice: Mothering, cooking, and teleoaffective
episodes
Susanna Molander, Benjamin J. Hartmann
Marketing Theory - 2018 -
Märken och människor: Om marknadssymboler som kulturella
resurser
Jacob Östberg, Anders Bengtsson, Benjamin J. Hartmann
2018 -
Academic Liner Notes: A Re Inquiry of Chris Hackley’s (2012) CCT
Blues
Benjamin J. Hartmann, Jacob Östberg
Consumption, markets & culture - 2018 -
Zombie
Brands
Benjamin J. Hartmann, Jacob Östberg
Brand Camp, University of Innsbruck. 5-7 April 2018. - 2018 -
Naked, Sweaty, and Free: Performing the Welfare State in the Sauna in Germany and
Sweden
Benjamin J. Hartmann, Niklas Woermann
EAISM 9th Workshop On Interpretive Consumer Research, April 27-28 2017 Stockholm, Sweden. - 2017 -
Brand Retrofication: How Old Brands Disrupt New
Markets
Katja H. Brunk, Benjamin J. Hartmann, Markus Giesler
American Marketing Association Conference, Feb. 17-19 Orlando, FL., USA. - 2017 -
Mobilapplikationer inom dagligvaruhandeln
Konsumtionens medialisering genom nya digitala
tjänster
Adele Berndt, Ulrika Holmberg, Hamid Jafari, Benjamin J. Hartmann, Mart Ots
2017 -
Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice
moments
Benjamin J. Hartmann
Marketing Theory - 2016 -
MEDIATIZED SHOPPING – how smart phones enable and hinder shopping practices and experiences in grocery
stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Conference on Consumer Research, May 18-19 2016, School of Business and Social Science, Aarhus University, Denmark. - 2016 -
(C)APP-ability – How smart phones shapes shopping practices and shopping experiences in grocery
stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Retail and Wholesale Conference (NRWC), Nov. 8-10 2016, School of Business and Social Science, Aarhus University, Denmark. - 2016 -
Nostalgic Consumption as Ideological
Translation
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
BBR conference 2016, May 18-20, Toronto, Canada. - 2016 -
The Politicization of Markets: Exploring the Interplay Between Politics and
Markets
Katja H. Brunk, Benjamin J. Hartmann, Ela Veresiu
Special Session held at the Association for Consumer Research Conference, October 27-30, Berlin, Germany. - 2016 -
Exploring Consumptive Moments of Value-Creating Practice in Online
Community
Benjamin J. Hartmann, Caroline Wiertz, Eric J. Arnould
Psychology & Marketing - 2015 -
The electric guitar – marketplace
icon
Jacob Östberg, Benjamin J. Hartmann
Consumption, markets & culture - 2015 -
Negotiating the Merger of Contrasting Consumer Cultures: Ideological Myth and
Identity
Benjamin J. Hartmann, Katja H. Brunk
Advances in Consumer Research - 2015 -
Work in News Organizations: Application of Business and Economic
Approaches
Elena Raviola, Benjamin J. Hartmann
Journal of Media Business Studies, Spring 2009, Special Issue: Change in News Organizations and News Work - 2009