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Award for best thesis 2020 within the area of retailing

Handelns forskningsstiftelse presents an award for the best Bachelor and Master’s thesis within the area of retailing. The award consists of a certificate and a cash prize of 20.000 SEK. Students from all areas within the School of Business, Economics and Law can nominate their thesis. The goal is to stimulate students to immerse in issues concerning retail in their bachelor and master’s thesis.

Ground for judgement

The thesis deals with challenges for the retail industry and is a well written thesis with connection between theory and method and contains a well performed analysis. Issues dealt with can concern the wholesale trade, e-commerce and the retail trade. Contributions from all the disciplines at the School of Business, Economics and Law are welcome.

Example of thesis subjects: discount department stores, retail digitalization, recruiting, profitability, shopping tourism, sustainability, retail shop formats, digital payment solutions, sales or store security. New thinking, creativity or looking at an old problem from a new perspective is encouraged beyond that the subject of the thesis is to be relevant for the retail trade.

Which theses can be nominated?

The bachelor or master’s thesis must have been written during the autumn term 2020 or the spring term 2021. The thesis must have received the grade Pass (Godkänd) no later than 30th June 2021.

Prize

The author(s) of each prizewinning thesis will receive a stipend of 20.000 SEK in total that is an encouragement for continued studies.

Nomination

Students themselves nominate their thesis by sending the following documents:

  1. The thesis
  2. An official transcript for the thesis
  3. A two-page letter that summarizes the most important results and describes how the thesis contributes to more knowledge about the retail industry and/or the development of the retail industry, and contact information for the author(s). The nomination will be read by professionals from the retail industry.

Send the above mentioned documents to infocfr@handels.gu.se

Last day for nomination is 5th July 2021.

Jury

The theses will be reviewed by a jury that consists of representatives from academia, the retail industry and Handelns forskningsstiftelse. The applicants will be notified 30th September 2021 at the latest.

The Board, Handelns forskningsstiftelse

Award winning thesis

2020

Bachelor
Words are just words until they appear in action, right? Sustainability reporting and its significance for customers in the Swedish fast fashion industry.
Irma Weberg Ekelund  och Clara Grönberg

Master
Virtual Avatars, virtual influencers & Authenticity. A qualitative study from a consumer perspective
Victor Andersson & Tim Sobek

2019

Bachelor
Vad skapar värde i innehåll på Instagram?
Isabella Borrego and Anna Hamnå

Master
Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals
Andrea Norberg
 

2018

Master
A scenario analysis of augmented reality in retail
Tim Ingevaldsson and Johan Lillestöl.

Bachelor
Influencers påverkan på konsumentens köpprocess
Estelle Beaunez Lundqvist and Sara Georgsson.

2017

The success of succession to reduce manager turnover costs
Simon Högnelid and Sofia Dahlström