Varieties of Media Effects (VARME)
Research on how media influence citizens’ perceptions about societal problems has been dominated by a focus on short-term effects. As such, most of what we currently know about media effects on public opinion is based on studies that analyze on short-term changes of perceptions and attitudes.
By switching the focus from a short-term to a long-term perspective, this program aims at studying a broader variety of media effects on citizens’ perceptions about societal problems. The program focuses on how media coverage and selective media usage influence how such perceptions (1) initially form, how they (2) are maintained and (3) reinforced over time, as well as what factors that generate (4) temporary and (5) more lasting changes of opinions.
Empirically, the program builds upon three projects that focus on citizens’ perceptions about a variety of societal problems. These projects combine various longitudinal surveys and focus groups, event-driven data collections, extensive media content analyses as well as several experiments, in order to capture both processes and mechanisms behind media effects.
- Principal investigator: Adam Shehata
- PhD students: Dennis Andersson and Johannes Johansson
- Postdoc fellow: Isabella Glogger
- Research assistant: Maria Jervelycke Belfrage
- Kim Andersen, Assistant Professor, Syddansk Universitet
- Mats Ekström, Professor, University of Gothenburg
- Sanne Kruikemeier, Assistant Professor, University of Amsterdam
- David Nicolas Hopmann, Professor, Syddansk Universitet