#metoo activism in Sweden: Development, consequences, strategies
Short description
The #metoo tag has united women’s movements in a global campaign against sexism and violence. In Sweden, the movement largely consisted of private individuals' involvement in call groups, based on professions, industries or communities of interest. What the appeal made clear was how sexual harassment and abuse are not a marginal phenomenon, but occur in most professions and contexts. This interdisciplinary project examined the Swedish #metoo movement: its development, consequences and strategies.
Aim
Through a strategic selection of different sectors, the project aimed to compare conditions across different contexts: how sexism and harassment were described and how efforts to counter them were carried out during this transformative period. The project used a combination of research methods to capture different aspects of #MeToo activism, including various types of interviews with initiators, organisers, participants, and key individuals involved in the campaigns, as well as qualitative and quantitative analyses of different types of texts, such as campaign statements, social media discussions, and media coverage.
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