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University of Gothenburg

About us

Business & Design Lab (BDL) is a research centre founded by the Faculty of Fine, Applied and Performing Arts and the School of Business, Economics and Law. Under the lead of Director Elena Raviola, BDL has a redefined its purpose during 2020 opening up for research in AI and technology.

Business & Design Lab was formed as a five-year project in 2006 and became a formal centre, as an interfaculty research unit within the university on January 1, 2011. As such it belongs to a small group of more or less similar cross disciplinary approaches of business and design in different parts of Europe, US, Asia and Australia.

The purpose of Business & Design Lab is to support research between the fields of design and business studies to engage in the surrounding communities to contribute to its development as a growing and more sustainable region - with help of design.

We experiment with new approaches in the relation between research and education, especially in relation to the new Master's programme in Embedded Design, and in a pedagogy that benefits from the design process, its artistic and exploratory devices and tools.

HDK-Valand – Academy of Art and Design is the host department for BDL.