Jonas Nilsson
Universitetslektor
FöretagsekonomiskaOm Jonas Nilsson
Jonas' research primarily focuses on Consumer decision-making within two separate contexts; (1) financial services and (2) "green" consumer behavior and corporate social responsibility. His doctoral thesis, finished in 2010, focused on how consumers integrate social, ethical, and environmental concerns into their investment and savings behavior.
På andra webbplatser
Forskningsområden
- Consumer behavior, Financial services, Sustainable Marketing, Corporate Social Responsibility, Socially Responsible Investment
Undervisningsområden
- Marketing
Utvalda publikationer
Investment with a conscience
Nilsson, Jonas
Journal of Business Ethics, Springer, 83:2, s. 307-325, 2008
The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management style
Hauff Carlsson, Jeanette, Nilsson, Jonas
European Journal of Marketing, 51:2, s. 349-366, 2017
Commitment to Sustainability in Small and Medium-Sized Enterprises
Jansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, Gabriella
Business Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017
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The influence of gender on the choice of education: the mediating effect of interest in
statistics
Jeanette Hauff Carlsson, Jonas Nilsson
Journal of International Education in Business - 2020-01-01 -
Goal Framing as a Tool for Changing People’s Car Travel Behavior in
Sweden
Kerstin Westin, Annika Nordlund, Johan Jansson, Jonas Nilsson
Sustainability - 2020-01-01 -
Determinants of indebtedness among young adults: Impacts of lender guidelines, explicit information and financial
(over)confidence
Jeanette Hauff Carlsson, Jonas Nilsson
International Journal of Consumer Studies - 2020-01-01 -
Impacts of Loan Communication on Young Adults’
Borrowing
Jonas Nilsson, Jeanette Hauff Carlsson
Indebtedness in early adulthood: Causes and remedies. Carlsson Hauff, Gärling & Lindblom (Eds.) - 2019-01-01 -
The loan market – The Swedish
example
Jeanette Hauff Carlsson, Ted Lindblom, Jonas Nilsson
Indebtedness in early adulthood: Causes and remedies. Carlsson Hauff, Gärling & Lindblom (Eds.) - 2019-01-01 -
Reducing statistics anxiety using limited teaching
resources
Jonas Nilsson, Jeanette Hauff
Journal of International Education in Business - 2018-01-01 -
The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and
practices
Jonas Nilsson, J Jansson, G Hed Vall, F Modig
In Borland, H., Lindgreen, A., Maon, F., Ambrosini, V., Palacios Florencio, B., & Vanhamme, J. (Eds.) Business Strategies for Sustainability. - 2018-01-01 -
Om konsumenters möjlighet att välja hållbara investeringar: En analys av utmaningar och förslag av åtgärder.Konsumentverket. Rapport
2017:5
Jonas Nilsson, Joakim Sandberg
- 2017-01-01 -
How does the price-cue impact perceived financial quality of mutual
funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017 - 2017-01-01 -
Commitment to Sustainability in Small and Medium-Sized Enterprises: The Influence of Strategic Orientations and Management
Values
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Business Strategy and the Environment - 2017-01-01 -
The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management
style
Jeanette Hauff Carlsson, Jonas Nilsson
European Journal of Marketing - 2017-01-01 -
Green consumer behavior: Being good or seeming
good?
Ulf Aagerup, Jonas Nilsson
Journal of Product & Brand Management - 2016-01-01 -
Do ethical investors want purity or effectiveness? An exploratory study on the ethical preferences of mutual fund
investors
Joakim Sandberg, Jonas Nilsson
Journal of Financial Services Marketing - 2015-01-01 -
Stakeholders of responsible investment: retail
investors
Jonas Nilsson
In Hebb, T, Hawley, J.P., Hoepner, A.G.F, Neher, A.L., & Wood, D. (Ed) The Routledge Handbook of Responsible Investment - 2015-01-01 -
The Impact of Country-of-Origin on Investor Evaluation of the Financial Quality of Mutual
Funds
Jeanette Hauff Carlsson, Jonas Nilsson
The 44th European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015 - 2015-01-01 -
Self-enhancing green consumer
behavior
Ulf Aagerup, Jonas Nilsson
The 10th annual Global Brand Conference, Turku, Finland, April 27-29 - 2015-01-01 -
Customer satisfaction with socially responsible investing initiatives: The influence of perceived financial and non-financial
quality
Jonas Nilsson, Johan Jansson, Sofia Isberg, A-C Nordvall
Journal of Financial Services Marketing - 2014-01-01 -
Commitment to sustainability in small and medium-sized enterprises: The influence of market and entrepreneurial
orientations
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6 - 2014-01-01 -
Marketing challenges and strategies for socially responsible investment
initiatives
Jonas Nilsson
The Routledge companion to financial services management / edited by Tina Harrison and Hooman Estelami. - 2014-01-01 -
The Preferences of Beneficiaries: What Can We Learn from Research on Retail
Investors?
Jonas Nilsson
In Hawley, J.P., Hoepner, A, Johnson, K.L., Sandberg, J. & Waitzer, E.J. (Eds.) Cambridge Handbook of Institutional Investment and Fiduciary Duty. - 2014-01-01 -
Socially Responsible Investment in a Consumer Behavior
Perspective
Jonas Nilsson
- 2007-01-01