Jonas Nilsson

Universitetslektor

Företagsekonomiska institutionen

Telefon

031-786 58 71

E-post

jonas.nilsson@handels.gu.se

Besöksadress

Vasagatan 1

411 24 Göteborg

Rumsnummer

J915

Postadress

Box 610

405 30 Göteborg

Om Jonas Nilsson

My research primarily focuses on Consumer Decision-Making using quantitative and experimental methods. Current interests include Consumer Privacy, Antibiotic resistance, Consumer investment behavior, Sustainability and Mobility & Public Transportation.

På andra webbplatser

Google Scholar

Forskningsområden

Consumer behavior, Consumer Decision-Making, Consumer Privacy, Socially Responsible Investment, Antibiotic resistance,

Undervisningsområden

Marketing, Quantitative methods, Experimental methodology, Consumer Decision-Making

Utvalda publikationer

Carlsson Hauff J & Nilsson J (2026) A beginner’s guide to experiments in consumer research. Routledge

Nilsson J, Carlsson Hauff J, Carlander A (2024), "How consumers evaluate costs in complex services: the case of mutual fund fees". European Journal of Marketing, Vol. 58 No. 13 pp. 56–80, doi: https://doi.org/10.1108/EJM-06-2021-0466

Carlsson Hauff, J., & Nilsson, J. (2023). Is ESG mutual fund quality in the eye of the beholder? An experimental study of investor responses to ESG fund strategies. Business Strategy and the Environment, 32(4), 1189–1202. https://doi.org/10.1002/bse.3181

Jansson, J., Nilsson, J., Modig, F. Hed Vall, G. (2017) Commitment to Sustainability in Small and Medium-Sized Enterprises. Business Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83