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- Jonas Nilsson
Jonas Nilsson
Universitetslektor
Företagsekonomiska institutionenOm Jonas Nilsson
My research primarily focuses on Consumer Decision-Making using quantitative and experimental methods. Current interests include Consumer Privacy, Consumer investment behavior, Sustainability & Consumer Behavior, and Mobility & Public Transportation.
På andra webbplatser
Forskningsområden
- Consumer behavior, Consumer Deciaion-Making, Consumer Privacy, Financial services, Sustainable Marketing, Public Transportation, Socially Responsible Investment
Undervisningsområden
- Marketing, Quantitative methods, Consumer Decision-Making
Utvalda publikationer
Investment with a conscienceNilsson, JonasJournal of Business Ethics, Springer, 83:2, s. 307-325, 2008
The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management styleHauff Carlsson, Jeanette, Nilsson, JonasEuropean Journal of Marketing, 51:2, s. 349-366, 2017
Commitment to Sustainability in Small and Medium-Sized EnterprisesJansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, GabriellaBusiness Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017
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Genomarketing: the potential for hyper-personalization through consumer
DNA
Michael Chrissos Anestis, Jonas Nilsson
Journal of Consumer Marketing - 2025 -
Are You Willing to Share Your DNA With Us? An Exploratory Insight Into the Privacy Calculus of Direct-To-Consumer Genetic
Testing
Inês Raeiro, Jonas Nilsson, Xuexin Li, Jeanette Hauff Carlsson
Journal of Consumer Affairs - 2025 -
Examining senior citizens in public transport: The role of digitalization, environmental concern, and traveler
satisfaction
Jonas Nilsson, Johan Jansson, Kimberly Nicholas, Chunli Zhao
Travel Behaviour and Society - 2025 -
How consumers evaluate costs in complex services: the case of mutual fund
fees
Jonas Nilsson, Jeanette Hauff Carlsson, Anders Carlander
European Journal of Marketing - 2024 -
How are fans affected by the commercialization of elite sports? A review of the literature and a research
agenda
Erik Winell, John Armbrecht, Erik Lundberg, Jonas Nilsson
Sport, Business and Management - 2023 -
Customer engagement behaviors on physical and virtual engagement
platforms
Erik Winell, Jonas Nilsson, Erik Lundberg
Journal of Services Marketing - 2023 -
Is ESG mutual fund quality in the eye of the beholder? An experimental study of investor responses to ESG fund
strategies
Jeanette Hauff Carlsson, Jonas Nilsson
Business Strategy and the Environment - 2022 -
Students' experience of making and receiving peer assessment: the effect of self-assessed knowledge and
trust
Jeanette Hauff Carlsson, Jonas Nilsson
Assessment & Evaluation in Higher Education - 2022 -
Individual costs and societal benefits: the privacy calculus of contact-tracing
apps
Jeanette Hauff Carlsson, Jonas Nilsson
Journal of Consumer Marketing - 2021 -
Potentials for reducing climate impacts from tourism transport
behavior
Anneli Kamb, Erik Lundberg, Jörgen Larsson, Jonas Nilsson
Journal of Sustainable Tourism - 2021 -
Försäkringsbolaget i de digitala ekosystemen – nya former av
intermediering
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The influence of gender on the choice of education: the mediating effect of interest in
statistics
Jeanette Hauff Carlsson, Jonas Nilsson
Journal of International Education in Business - 2020 -
Goal Framing as a Tool for Changing People’s Car Travel Behavior in
Sweden
Kerstin Westin, Annika Nordlund, Johan Jansson, Jonas Nilsson
Sustainability - 2020 -
Perspectives on sustainability in Sweden: Stuck between two
paradigms?
Johan Jansson, Katarina Eckerberg, Jonas Nilsson, Herman Stål
The Future of the North – Sustainability in Nordic Countries: Analysis and Critical Comparison. Torsten Graap, Auður H. Ingólfsdóttir, Lau Øfjord Blaxekjær (eds.) - 2020 -
Flygresorna och klimatet - Utsläppsminskningar och acceptans för klimatsmartare
alternativ
Anneli Kamb, Erik Lundberg, Jörgen Larsson, Jonas Nilsson
2020 -
Determinants of indebtedness among young adults: Impacts of lender guidelines, explicit information and financial
(over)confidence
Jeanette Hauff Carlsson, Jonas Nilsson
International Journal of Consumer Studies - 2020 -
Impacts of Loan Communication on Young Adults’
Borrowing
Jonas Nilsson, Jeanette Hauff Carlsson
Indebtedness in early adulthood: Causes and remedies. Carlsson Hauff, Gärling & Lindblom (Eds.) - 2019 -
The loan market – The Swedish
example
Jeanette Hauff Carlsson, Ted Lindblom, Jonas Nilsson
Indebtedness in early adulthood: Causes and remedies. Carlsson Hauff, Gärling & Lindblom (Eds.) - 2019 -
Reducing statistics anxiety using limited teaching
resources
Jonas Nilsson, Jeanette Hauff
Journal of International Education in Business - 2018 -
The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and
practices
Jonas Nilsson, J Jansson, G Hed Vall, F Modig
In Borland, H., Lindgreen, A., Maon, F., Ambrosini, V., Palacios Florencio, B., & Vanhamme, J. (Eds.) Business Strategies for Sustainability. - 2018 -
The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management
style
Jeanette Hauff Carlsson, Jonas Nilsson
European Journal of Marketing - 2017 -
Commitment to Sustainability in Small and Medium-Sized Enterprises: The Influence of Strategic Orientations and Management
Values
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Business Strategy and the Environment - 2017 -
Om konsumenters möjlighet att välja hållbara investeringar: En analys av utmaningar och förslag av åtgärder.Konsumentverket. Rapport
2017:5
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How does the price-cue impact perceived financial quality of mutual
funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017 - 2017 -
Green consumer behavior: Being good or seeming
good?
Ulf Aagerup, Jonas Nilsson
Journal of Product & Brand Management - 2016 -
Do ethical investors want purity or effectiveness? An exploratory study on the ethical preferences of mutual fund
investors
Joakim Sandberg, Jonas Nilsson
Journal of Financial Services Marketing - 2015 -
Stakeholders of responsible investment: retail
investors
Jonas Nilsson
In Hebb, T, Hawley, J.P., Hoepner, A.G.F, Neher, A.L., & Wood, D. (Ed) The Routledge Handbook of Responsible Investment - 2015 -
The Impact of Country-of-Origin on Investor Evaluation of the Financial Quality of Mutual
Funds
Jeanette Hauff Carlsson, Jonas Nilsson
The 44th European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015 - 2015 -
Self-enhancing green consumer
behavior
Ulf Aagerup, Jonas Nilsson
The 10th annual Global Brand Conference, Turku, Finland, April 27-29 - 2015 -
Customer satisfaction with socially responsible investing initiatives: The influence of perceived financial and non-financial
quality
Jonas Nilsson, Johan Jansson, Sofia Isberg, A-C Nordvall
Journal of Financial Services Marketing - 2014 -
Commitment to sustainability in small and medium-sized enterprises: The influence of market and entrepreneurial
orientations
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6 - 2014 -
Marketing challenges and strategies for socially responsible investment
initiatives
Jonas Nilsson
The Routledge companion to financial services management / edited by Tina Harrison and Hooman Estelami. - 2014 -
The Preferences of Beneficiaries: What Can We Learn from Research on Retail
Investors?
Jonas Nilsson
In Hawley, J.P., Hoepner, A, Johnson, K.L., Sandberg, J. & Waitzer, E.J. (Eds.) Cambridge Handbook of Institutional Investment and Fiduciary Duty. - 2014 -
Segmenting socially responsible mutual fund investors: The influence of financial return and social
responsibility
Jonas Nilsson
International Journal of Bank Marketing - 2009 -
Investment with a conscience: Examining the impact of pro-social attitudes and perceived financial performance on socially responsible investment
behavior
Jonas Nilsson
Journal of Business Ethics - 2008 -
Socially Responsible Investment in a Consumer Behavior
Perspective
Jonas Nilsson
2007