Cecilia Bergstad

Senior Lecturer

Department of
Visiting address
Haraldsgatan 1
41314 Göteborg
Postal address
Box 500
40530 Göteborg

About Cecilia Bergstad


I started to work as a research assistant at this department (1997-2000) and at Chalmers University of Technology, Department of Transportation and Logistics (1998-1999). In 1998 I was admitted to the graduate program and obtained my M.S. Sc. in psychology, 2001, and my Ph.D. in psychology, 2004. Since then I have been employed as a teacher and researcher. During the years 2006-2009, I also worked in a research project at the Centre for Consumer Science, School of business, economics and law, University of Gothenburg.


I teach in several courses at both first- and second level, mainly social psychology, environmental psychology and personality psychology.I also supervise student essays.

Research interests

My research interests are focused on factors such as values, norms, attitudes, motivation, volitional control etc. that partly predict and may play an important role for changing environmental significant behaviours, such as travel behaviour consumption and household energy use. I am also interested in how such factors interplay with environmental (and transport) policy-making, acceptability and implementation of policy measures.

Member of the the research group Environmental Psychology Unit (EPU) and the Social Science Energy research on human dimensions platform PERSON

Current research

Peak car: analysis of trends and their implications for transport planning together with Jonas Nässén at Chalmers. The project is financed by FORMAS.

Selected publications

Gärling, T., Jakobsson, C., Loukopoulos, P., & Fujii, S. (2008). Acceptability of road pricing. In E. Verhoef, B. Van Wee, L. Steg, and M. Bliema (Eds.), Pricing in Road Transport: Multidisciplinary Perspectives (pp 193-208). Cheltenham, UK: Edward Elgar

Gärling, T., Fujii, S., Gärling, A., & Jakobsson, C. (2003). Moderating effects of social value orientation on determinants of proenvironmental behavior intentions. Journal of Environmental Psychology, 23, 1-9.

Jakobsson Bergstad, C., Gamble, A., Gärling, T., Hagman, O., Polk, M., & Olsson, L. E. (in press). Affective-symbolic and instrumental-independence psychological motives mediating effects of socio-demographic variables on daily car use. Journal of Transport Geography.

Jakobsson; C. (2007). Instrumental motives for private car use. In T. Gärling and L. Steg (Eds.), Threats to the Quality of Urban Life from Car Traffic: Problems, Causes, and Solutions. Amsterdam: Elsevier.

Jakobsson, C. (2004). Accuracy of household planning of car use: Comparing prospective to actual car logs. Transportation Research, 7, 31-42.

Jakobsson, C., Fujii, S., & Gärling, T. (2002). Effects of economic disincentives on private car use. Transportation, 29, 349-370.

Jakobsson, C., Fujii, S., & Gärling, T. (2000). Determinants of private car users’ acceptance of road pricing. Transport Policy, 7, 153-158.

Loukopoulos, P., Jakobsson, C., Gärling, T., Schneider, C. M., & Fujii, S. (2005). Public attitudes towards policy measures for reducing private car use. Environmental Science and Policy, 57-66.