University of Gothenburg
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Sustainable consumption

The impact of consumption on the environment is receiving increasing attention. It is now widely recognised that changes in our consumption patterns are needed to achieve a society that is sustainable in the long term. This is something that permeates the activities of Centre for Consumption Research.

Addressing our sustainability problems means, among other things, reducing the resource intensity of everyday life. This means both changing and reducing consumption. "Sustainable consumption" is a theme at Centre for Consumption Research that aims to generate knowledge and understanding of how more sustainable consumption patterns emerge, evolve and stabilise.

Key questions are:

- How do sustainable consumption practices emerge and stabilise?
- How can unsustainable consumption practices and routines be changed?
- What role can businesses, non-governmental organisations and public authorities play in creating conditions for sustainable consumption?
- What does societal digitalisation mean for sustainable communication and consumption?