"Fashion, gender and design" is a research theme that focuses on the role of consumption in the construction of gender as well as the way consumer goods both repeat and question cultural understandings of masculine, feminine and unisex.
In recent years, the notion that gender is something stable and given has been strongly questioned in society at large. Several projects study how this change is reflected in consumer cultures.
In recent years, the notion that gender is something stable and given has been strongly questioned in society at large.
The research theme spans several disciplines. Fashion and design are particularly prominent perspectives and are studied from several angles.
The following themes are explored in different projects:
- Norm critical design
- Fashion, body and sustainability
- Digital consumer culture and gender, fashion blogs and wardrobe apps.
- Mass-produced packaging and the conceptualisation of gender as fluid.
- Aesthetic work in retail.