The importance of ethical values for men's and women's leadership.
Many employers work with value systems, policies and behaviors - often referred to as employer branding - to offer attractive workplaces that people look for and that employees stop by. Theoretically, a conscious investment in employer branding increases employers' competitiveness and attractiveness by allowing an ethical value base to permeate the organization. In the current project, we want to investigate this empirically through comparative studies of managers in different organizational and cultural contexts.
We intend to investigate the extent to which organizations a) actively promote gender equality, b) support men and women to combine work and family / private life, c) take social responsibility and d) treat employees fairly. We want to investigate whether organizations 'ethical attitudes affect managers' commitment and the like.