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Digitization and changing business models in the retail trade

Research project
Inactive research
Project period
2014 - 2017
Project owner
Centre for Retailing, Department of Business Administration, School of Business, Economics and Law

The Swedish Retail and Wholesale Council

Short description

E- and m-commerce has greatly increased in recent years, and a seismic shift in trade and consumption patterns are imminent. The physical stores are still the most common trading place, but the stores have to relate to the digitization to not be left behind. The goal is to develop and increase understanding of digitization and the changes it induces in the retail sector. This is to help trade firms and employees to take advantage of digitization opportunities and ultimately create the conditions for sustainable growth and profitability.

The project plans to develop and test a number of new concepts for retail, look at changes in commodity flows and examine what new conditions and tasks this might imply and how to organize themselves around these challenges. The study will be conducted in three different sub-projects with a combination of various methods such as interviews and observations.

Retail digitization and changing business models is one of five projects included in the Swedish Retail and Wholesale Development Council initiative 'E-commerce, information technology and trade digitization ".


Anna Jonsson, associate professor business administration - project leader
Johan Hagberg, associate professor business administration
Niklas Egels-Zandén, associate professor business administration
Catrin Lammgård, researcher business administration
Malin Sundström, researcher business administration, University of Borås

Academic articles

Retail formations: tracing the fluid forms of an online retailer.

Johan Hagberg, Christian Fuentes
Consumption Markets & Culture.

Retail digitalization: Implications for physical stores
Johan Hagberg, Anna Jonsson, Niklas Egels-Zandén
Special Issue i Journal of Retailing and Consumer Services

The digitalization of retailing: an exploratory framework.
Johan Hagberg, Malin Sundström, Niklas Egels-Zandén.
International Journal of Retail & Distribution Management

Supply chain transparency as a consumer or corporate tool: The case of Nudie Jeans Co.
Niklas Egels-Zandén and Niklas Hansson
Journal of Consumer Policy, pp.1-19.