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Maarit Jaakkola

Assistant Manager

Visiting address
Seminariegatan 1 b
41313 Göteborg
Postal address
Box 713
40530 Göteborg

About Maarit Jaakkola

Maarit Jaakkola is a Doctor of Social Sciences (Journalism) working as Co-Director at the Centre for Nordic Media Research Nordicom at the University of Gothenburg in Sweden. She is also an Associate Professor at the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg.

Jaakkola's research is located at the intersection between media, culture and learning. In her research, Jaakkola is searching for connections between professional and non-professional media production, public and informal pedagogies, as well as cultural-studies approaches, preferring comparative studies in the Nordic region.

Further information:


Maarit Jaakkola defended her doctoral thesis The contested autonomy of arts and journalism: Change and continuity in the dual professionalism of cultural journalism at the University of Tampere in 2015. She holds a Licentiate's and a Master's degree in Social Sciences and a Master's degree in Philosophy. She is also a trained journalist and teacher and has a professional diploma in educational management.

Previously, Jaakkola worked 15 years as a lecturer in journalism at Tampere University, Finland. She has also worked as a journalist for the national daily Helsingin Sanomat and Finnish Press and Photo Agency STT. She has also worked as a teacher and head of the media programme at Finnish upper secondary schools specialised in media and communication. Furthermore, Jaakkola has professional experience as a press officer and teachers' educator.

Research interests

Jaakkola's research is focused on different aspects of specialised journalism such as cultural journalism, as well as journalistic professionalism, cultural intermediation, cultural produsage and digital pedagogies. Further areas of research include the signature pedagogies of journalism education, media and information literacy and e-learning.

Recently, Jaakkola has been studying the Nordic journalism education from a comparative perspective, cultural journalism in the Nordic countries and vernacular reviewing on YouTube, Vimeo and Instagram.

Forthcoming publications

Grizzle, A. et al. (2021). Media and Information Literate Citizens: Think Critically, Click Wisely! Media & Information Literacy Curriculum for Educators and Learners. 2nd ed. Paris: UNESCO.

Jaakkola, M. (2020). Content Analysis of Cultural Coverage. In: Oehmer, F., Kessler, S. H., Humprecht, E., Sommer, K. & Castro Herrero, L. (Eds.), Handbook of Standardised Content Analysis. Wiesbaden: Springer VS.

Jaakkola, M. (2021). Reviewing Culture Online: Post-Professional Cultural Critique across Platforms. New York: Palgrave Macmillan.

Jaakkola, M. & Räisä, T. (2021). Kirja-arvostelut alustataloudessa: esimerkkinä käyttäjälähtöiset arvostelut Instagramissa [Book Reviews in Platform Economy: User-generated Reviews on Instagram as a Case.] Media & viestintä, special issue on datafication.

Jaakkola, M. (ed.) (2022). Reporting Artificial Intelligence: A Handbook for Journalism Teachers. WJEC-UNESCO.

Other activities

Currently, Jaakkola is the editor-in-chief of NordMedia Network, a digital platform for Nordic media researchers. Jaakkola is also the book reviews editor of the international scientific peer-reviewed journal in media and communication research, Nordicom Review. In 2016–2018, Jaakkola was the editor of Nordicom Information, an academic journal of media and communication published in 1979–2018 in English and Scandinavian languages.

Jaakkola is involved, among other things, in the following network activities:

  • The Nordic Collaboration Committee for Journalism Education, chair
  • Journalistic Roles, Values and Qualifications in the 21st century: How Journalism Educators across the Globe View the Future of a Profession in Transition, coordinator for the Nordic countries
  • Academic Forum for MIL Research, a national researcher network connected to the Network MIL Sweden led by the Swedish Media Council, founder and coordinator
  • Social Media Resilience Toolkit – SMaRT-EU, member of the advisory board
  • Children Online: Research and Evidence (CO:RE), Swedish coordinator
  • The Media & Learning Association, board member
  • UNESCO's Media and Information Literacy Expansion (MILx) Research and Development Consortium, member
  • Member of the editorial board of the peer-reviewed journal Kulttuurintutkimus (Cultural Studies)
  • The Swedish Film Institute, member of the Council of Film Pedagogy
  • Visual literacy research group VIMIK at the Centre for Collaborative Visual Research (GPS400) at the University of Gothenburg, member
  • Local Journalism for All Network at Lindholmen Science Park, member
  • The National Library of Sweden, member of the group of legal deposit and strategic collections within the Forum of national library cooperation and development (–2020)