About Gabriella Wulff
Gabriella Wulff is a postdoc research fellow for The Swedish Retail and Wholesale Council, and is active at Gothenburg Research Institute (GRI), where she is part of the Center for Consumer Research (CFK). Her current project is about sales and discounts in the clothing retail sector. In addition to her research, she teaches textile management at the Swedish School of Textiles in Borås.
She received her doctorate in business administration from School of Business, Economics and Law at the University of Gothenburg in 2019. Her dissertation shed light on transparency in the clothing industry, something she highlighted through her study of Nudie Jeans Co's work to increase transparency towards the customer and the wider public. She has previously studied differences between companies' CSR work in her master's thesis in international trade. Prior to that, she wrote her bachelor thesis in textile economics on wages in the export-oriented clothing industry in Bangladesh, where she conducted a field study and interviewed 30 textile workers and 6 local managers. The study was funded by Swedish Sida, through an MFS scholarship.
Gabriella has also worked in various organizations and in private companies, with budget and personnel responsibilities. She has engaged in international affairs, for example as project manager for the Swedish Foreign Policy Association's yearly conference. However, her expertise, which she has built up over the years, is with a focus on sustainability issues in the clothing industry.
Changes in market organisation due to exogenous shocks - the case of the transformation of the Swedish fashion industry caused by the COVID-19
International Review of Retail Distribution and Consumer Research - 2022
Konsumtionsrapporten 2020 - En rapportserie om den svenska konsumtionen - 2020
Behind the Scenes of Transparency – A Study of a Swedish Denim
Trade-offs in Supply Chain Transparency: The Case of Nudie Jeans