Development and appropriation of digital reader-revenue innovations in news organizations

Research project
Active research
Project owner
Department of Journalism, Media and Communication (JMG)

Short description

Traditional news business models, underpinned by advertising and circulation, have been disrupted. This disruption has been further complicated by events such as a COVID19-accentuated media economy and journalism’s entanglements with global platform companies such as Apple, Facebook and Google. These events have accelerated the decline of advertising revenues for news publishers.
As news publishers increasingly turn towards digital reader-generated revenue (or “reader revenue”) as a more sustainable source of income, examining their new practices represents a vital area of research in digital journalism studies.
In light of these developments, my dissertation project investigates the development and implementation of digital reader-revenue innovations among news publishers.