Illustration for the Sven-Olof Bodenfors seminar
Photo: Helena Bergendahl

AI & Marketing

Popular science

At the fifth Sven-Olof Bodenfors seminar, we will discuss the impact and influence of Artificial Intelligence (AI) in the field of marketing. Welcome to participate in a thought-provoking conversation with industry representatives.

21 May 2024
13:00 - 15:00
SEB-salen, Handelshögskolan, Vasagatan 1
Registration deadline
16 May 2024

Ola Bergström, Vice Dean, School of Business, Economics and Law
Mirja Wester, CEO, Göteborg Film Festival
Anders Bengtsson, Founder and Chairman, Protobrand
Oday Mashalla, Head of Design, Humblebee
Anders Tylman-Mikiewicz, Co-founder of Stealth Startup in AI Space, Senior Advisor to EY
Emma Björner, Researcher, School of Business, Economics and Law
Good to know
After the seminar, you are welcome to stay for a chat and some coffee!
Registration is closed.
Sven-Olof Bodenfors logotype

--> Unfortunately, the seminar is fully booked. You are welcome to participate online. Link to the online broadcast . 

Welcome to the fifth Sven-Olof Bodenfors seminar!

Artificial intelligence (AI) is expected to generate vast changes in marketing. It is already permeating marketing in many ways: in market research, consumer insight, advertising, sales and nudging. We believe that it is more important than ever to discuss how the transformational technology of AI is used in and influence marketing. Welcome to participate in and contribute to an interesting, educational and thought-provoking conversation.


Introduction and welcome
Ola Bergström, Vice Dean, School of Business, Economics and Law

Better market research and consumer insight with AI
Anders Bengtsson, Founder and Chairman, Protobrand

The Future of Brands in the Age of AI: Venturing Beyond the Limits
Oday Mashalla, Head of Design, Humblebee

AI rewriting film production and promotion
Mirja Wester, CEO, Göteborg Film Festival

When is marketing excellence no longer excellent?
Anders Tylman-Mikiewicz, Co-founder of Stealth Startup in AI Space, Senior Advisor to EY

Panel discussion
In an interactive panel discussion, the speakers further elaborate on the influence of AI on marketing, promotion, market research and brands.

Moderator: Emma Björner, Researcher, School of Business, Economics and Law

The Sven-Olof Bodenfors seminar

In 2016, Sven-Olof Bodenfors, legendary advertising man from Gothenburg, turned 70. This was recognized by setting up an annual seminar on business development and branding issues at the School of Business, Economics and Law, University of Gothenburg. Behind the seminar is a foundation founded by Mannheimer Swartling Law Firm, Wingårdh Architects, Forsman & Bodenfors and Lindberg Glavå AB. The first seminar in the series was held in May 2018.