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Nudge and sustainable consumption

Research project
Active research
Project owner
Department of Economics

Short description

There is an overwhelming risk that necessary policies are not introduced in time for environmental problems that are large scale. It is therefore important to also investigate voluntary policies, and in particular policies that are not mandatory. One such type of policies that have been growing in use in practice the last few years are so-called nudges. In this project we are interested in exploring the possibility of nudging for a more sustainable consumption. In particular we are interested in the long-run consequences, and under what conditions and contexts nudges can be successful.

Researchers (länkas till nya katalogen)

Participants: Fredrik Carlsson, Christina Gravert, Olof Johansson-Stenman and Verena Kurz, Department of Economics, University of Gothenburg and Andreas Nilsson, Department of Psychology, University of Gothenburg.