Veronica Grönlund

Doctoral Student

Department of Sociology and Work
Visiting address
Skanstorget 18
41122 Göteborg
Postal address
Box 720
40530 Göteborg

About Veronica Grönlund

My name is Veronica Grönlund. I have a bachelor's degree in Gender Studies from Lund University (2018) and a master's degree in Sociology from Lund University (2020). My fields of interest include love studies, individualization, feminist and Marxist theory and epistemology. Since this fall I am a PhD student in Sociology at Gothenburg University.

In my degree project "Love/Alienation? Single Life in the Individualized Society", I wonder how love – defined as a basic need and a human capacity – is conditioned in a social context where individual autonomy, self-realization and self-assertion are sanctioned. The Swedish society is of particular interest, considering the high proportion of single households and its status in the World Values Survey as “the world’s most individualized country”. What characterize practices of love in this context, and how do these practices shape us as loving subjects? What is the relation between autonomy and community; self-realization and self-sacrifice; self-assertion and recognition? Inspired by feminist-materialist theories on love and critical perspectives on contemporary consumer culture, and as an extension of the Marxist notion of alienation, my aim is to extend materialist conceptions on love in contemporary Sweden. A key notion in my research is that individualization should be conceptualized as a concrete, material situation from which we shape ourselves and our relationships.

The empirical material in my research will consist of in depth-interviews with and solicited diaries written by singles. In collecting the data, I will have a particular focus on the concrete actions that aim to meet one's need of love.