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Ulrika Andersson

Vice director

Visiting address
Seminariegatan 1 b
41313 Göteborg
Postal address
Box 710
40530 Göteborg

About Ulrika Andersson

My work as a researcher in in Journalism and Mass Communication started in 2002. In 2009 I received my Ph.D. after having defended my doctoral thesis about how Swedish journalists approach their audience.

Research interest Journalists´ approaches to their audience; how increased audience orientation affects professional journalism; changes in how Swedes use news media; the meeting between professional journalism and management in Swedish newsrooms; how medias´ reports on research misconduct affect  public confidence in science.

Since 2013 I am managing the Swedish Newspaper Research Programme at the SOM-institute, and since 2017 the Journalism Panel. 

Current research projects (selection) 1. The Daily Newspaper Research Programme

2. Journalism vs. Management

3. The Swedish Journalist Surveys (SJS)

Completed research projects (selection) 1. Journalists and their audiences

2. Format changes in Swedish newspaper industry 

3. Media use of audience research 1930-1980

Lecturing I have been lecturing the Journalism Education and Media and Communcation Studies since 2004. Focus is set on quantitative methodology, leadership in the newsroom, and supervisions of student thesises.Currently I am supervising three doctoral students,