The Psychology of accepting environmental policy measures: Assessing the role of social norms
Environmental policies need to be implemented in order to manage large scale collective problems and to reach long-term environmental goal. In the same time, many of these policies are unpopular among the public. This project investigates, in a series of experimental studies, the role of social norms in influencing public attitudes towards the measures. Based on a vast amount of studies supporting the impact of social norms, we hypothesize that acceptance of policy measures can be increased by highlighting how other people think and behave with regard to these measures.