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Creativity Workshop at Volvo Cars

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On the 30th of September, Rick Middel and Karin Berg, both from the Institute of Innovation and Entrepreneurship, participated in Volvo Cars safety division’s yearly Innovation Day. An inspirational speech was given with emphasis on how creativity affects innovativeness and the origin of radical ideas.

The day was fruitful for all parties, and our discussions with Volvo Cars about future challenges of industry, technology and markets was very appreciated.