Research in marketing

We have a holistic understanding of marketing as the intersection of consumption, markets, and society. To us, marketing is the art and science of creating sustainable value for firms, consumers, and society.

The marketing section has a strong tradition of researching consumption as a means of understanding the implications for the market and society as a whole, by mobilising various theoretical perspectives and methodological approaches.
We are increasingly exploring market formation, as well as the cultural and societal dynamics that shape consumption and marketing phenomena.
Our research covers a variety of empirical focus areas, including tourism, retailing, financial services and cultural industries. With a global outlook, we collaborate widely both nationally and internationally, and across disciplines, to stimulate and maintain an international research environment within the field of marketing.