Strategy and Marketing in a Global Context
Om utbildningen
All companies and organisations, regardless of size and industry, operate in a global context. Management and development of companies is therefore today about being able to analyse and understand how global change sets the framework for the company’s development, and about being able to benefit from changes in the company’s environment. This means that in addition to understanding the underlying economic structure of an industry, management must also understand how new and unused market areas can be created for growth.
The course is based on theories and models for corporate and market strategies and how these strategies and activities relate to the company’s environment.
Read more in the course syllabus.
This course is open to
Exchange students at School of Business, Economics and Law and exchange students on a university-wide agreement. Please contact your international coordinator at the University of Gothenburg if you need to know more.
English proficiency
If you have questions about English proficiency requirements, please contact your international coordinator at the University of Gothenburg.
This course can be combined with
FEK311 Consumer Behaviour and FEK312 Marketing Trends
or
EKF201 Industrial and Financial Management
Application
Do you want to apply for exchange studies at the University of Gothenburg?