Strategi och marknadsföring i ett globalt perspektiv

Böcker & Rapporter

Dicken, Peter (2015). Global Shift: Mapping the Changing Contours of the World Economy. SAGE Publications: 7th edition.

UNCTAD (2021). World Investment Report 2021. UNCTAD: Geneva. Chapter 1.

Artiklar

Adner R (2017) Ecosystem as structure: An actionable construct for strategy. Journal of management, 43(1):39-58

Agarwal, Rajshree & Helfat, Constance E. (2009). Strategic renewal of organizations. Organization science, 20(2), 281-293.

Barney, Jay (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.

Bonchek, Mark (2016). How to build a strategic narrative. Harvard Business Review, 25, 141-142.

Brown, Stephen (1993). Postmodern marketing? European Journal of Marketing, 27(4), 19-34.

Brown, Stephen (2006). Recycling postmodern marketing. The Marketing Review, 6(3), 211-230.

Collis, David J. & Montgomery, Cynthia A. (2008) Competing on Resources. Harvard Business Review, 140-150.

Cova, Bernard (1996). The postmodern explained to managers: Implications for marketing. Business Horizons, 39(6), 15-24.

Cova, Bernard & Pace, Stefano (2006). Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”. European Journal of Marketing, 40 (9/10), 1087-1105.

Egels-Zandén, Niklas & Rosén, Magnus (2014). Sustainable strategy formation at a Swedish industrial company: Bridging the strategy-as-practice and sustainability gap. Journal of Cleaner Production, 96, 139–147.

Eisenhardt, Kathleen M. & Martin, Jeffrey A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10-11), 1105-1121.

Fasth, Jonas & Tengblad, Stefan (2023) Internal openness? How and why managing directors in SMEs involve employees in strategic conversations. International Journal of Entrepreneurial Behavior & Research, 29(11), 268-291

Fasth, Jonas; Åkerman, Niklas; Elliot, Viktor & Hilmersson, Mikael (2023). Small and medium-sized enterprises response to Covid-19: The effect of external openness and procedural management. International Small Business Journal, 41(5), 465-487.

Holt, Douglas (2016). Branding in the age of social media. Harvard Business Review, 94(3), 40-50.

Holt, Douglas (2020). Cultural Innovation. Harvard Business Review, September-October 2020, 106- 115.

Inglehart, Ronald & Baker, Wayne E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review, 65(1), 19-51.

Jeurissen, Ronald & van de Ven, Bert. (2006). Developments in Marketing Ethics. Business Ethics Quarterly, 16 (3): 427-439.

McGahan, Anita M. (2004). How industries change. Harvard Business Review, 82(10), 86-94.

Mintzberg, Henry (1994). The Fall and Rise of Strategic Planning. Harvard Business Review, 107- 114.

Mintzberg, Henry & Waters, James A. (1985). Of Strategies, Deliberate and Emergent. Strategic Management Journal, 6(3), 257-272.

Porter, Michael E. (1980). How Competitive Forces Shape Strategy. The McKinsey Quarterly, 34-50.

Porter, Michael E. (1980). The Five Competitive Forces that Shape Strategy. Harvard Business Review, January 2008, 78-93.

Ramírez, Rafael;**Churchhouse, Steve; Palermo, Alejandra & Hoffmann, Jonas* (2017). Using scenario planning to reshape strategy. MIT Sloan Management Review*, 58(4), 31-37.

Regnér, Patrick (2003). Strategy Creation in the Periphery: Inductive Versus Deductive Strategy Making. Journal of Management Studies, 40(1), 57-82.

Shimizu, Katsuhiko & Hitt, Michael A. (2004). Strategic flexibility: Organizational preparedness to reverse ineffective strategic decisions. Academy of Management Perspectives, 18(4), 44-59.

Simmons, Geoff (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3-4): 299-310.

Simoneaux, Sarah L. & Stroud, Chris L. (2011). SWOT analysis: The annual check-up for a business. Journal of Pension Benefits: Issues in Administration, 18(3), 75-78.

Teece, David J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194.

Woźniczka, Jarosław. (2016). The ethical dilemmas in marketing-the positive idea and its desirable and undesirable consequences. Acta Scientiarum Polonorum. Oeconomia, 15(4), 195-207.

Specifik litteratur för grupparbetet tillkommer och väljs i samråd med handledare. Övrigt kursmaterial såsom föreläsningsunderlag och artiklar som kan ingå i examinationen publiceras på kursens hemsida på Göteborgs universitets lärplattform.