Selection process Accounting and Financial Management

Selection 

Applicants who meet the entrance requirements (general and programme specific) are divided into 3 groups. First, all places are allocated to applicants in group 1. If any places are left, they are distributed to applicants in group 2, and thereafter to applicants in group 3. 

Group 1 is applicants with a GMAT score. Applicants are ranked by their GMAT score result. For further information: minimum GMAT score 

Group 2 is applicants ranked by their personal motivation application.  Personal motivation applications are rated on a scale of 1-10. Ratings below 4 are placed in selection group 3. For information on submission guidelines see below. 

Group 3 is applicants ranked by number of university credits (ECTS). Applicants are ranked by number of credits reported on the last day for application (max. 165 ECTS).

If several applicants have the same merit rating the selection of students is made by ballot.

Applicants with test results/motivation application that do not meet the minimum are placed in selection group 3.

Evaluation process for Group 2 

Assessment Criteria 

Applicants in group 2 are assessed through an overall qualitative evaluation based on academic and professional qualifications, personal motivation, and alignment with the programme’s focus. The assessment results in a single rating on a 10-point scale, where 10 is the highest possible score. Applications are assessed holistically, taking into account the following key components:

Academic qualifications: We consider the quality and relevance of previous university studies, particularly performance in courses that provide a foundation for graduate studies in accounting and financial management (e.g., accounting, auditing, internal control, corporate finance, risk management, economics, mathematics, and statistics). Special consideration is given to both the level of achievement and the breadth and depth of the applicant’s academic coursework.

Professional experience: The CV and letter of intent are evaluated with respect to relevant work experience, internships, exchange studies, and other professional or extracurricular achievements. Emphasis is placed on experiences that demonstrate analytical skills, responsibility, or engagement within in accounting and finance contexts.

Motivation and fit: The video and the letter of intent are assessed for clarity (including presentation skills), purpose, and motivation. Strong submissions present a well-argued case for why the applicant is pursuing this specific programme, how it fits into their academic or career plans, and what they hope to contribute to and gain from the study programme.

Submission guidelines

Required documents for the motivation application are; 

• Personal motivation Video
• CV
• Letter of Intent

If you do not submit all required documents, your application will be placed in selection group 3.

The submitted documents must be the applicant’s own, independent work. The use of artificial intelligence or other automated text-generation tools, in whole or in part, is strictly prohibited and will render the submission invalid.

Upload the documents together with your other documents when you apply at  www.universityadmissions.se, by the latest on the last day for application (15 January/15 April 2026).
 

Personal Motivation Video

Please submit a video of a maximum of three (3) minutes of yourself answering the question why you want to enter the Accounting and Financial Management programme, and why you are a suitable candidate.

The video should be submitted in one of the two following ways:

1. mail your video directly to AFM.application@gs.gu.se  (maximum 35MB)
   
   OR 
    
2. upload your video to a repository of your choice (e.g. Google Drive, Dropbox, WeTransfer etc.) and then e-mail the link to AFM.application@gs.gu.se

Please make sure; 

• the evaluators can access the video for the entire application period, e.g. provide a password if needed. Requests for access/passwords will not be made.
• you write your full name in the email and state the application number in the subject for the email. The application number can be found on the page in your account at www.universityadmissions.se E-mails sent in without correct application numbers risk not being considered.
• you send your video by the latest on the last day for application (15 January/15 April 2026).

CV

Please submit a CV, including employment history and other professional experience and internships. The CV should be maximum 2 pages. Use reversed chronological order, i.e. your most recent accomplishments are at the top of your CV. In order for us to take work experience into account you need to provide proof for example a certificate of employment or other relevant supporting documentation.

Upload the documents to your page at www.universityadmissions.se by the latest on the last day for application (15 January/15 April 2026).

Letter of Intent  

For the letter of Intent you must use the provided  letter of intent format:

Upload the documents to your page at www.universityadmissions.se by the latest on the last day for application (15 January/15 April 2026). Before uploading the document to your page at www.universityadmissions.se , please rename it “MSc in Accounting and Financial Management. 

Other documents

Other documents that are not mandatory but may be of relevance for the assessment include:

• Documents supporting English language skills (e.g. IELTS)
• Letters of recommendation
• Diplomas and certificates

Academic Merits 

Your academic merits from university studies are evaluated in your application. Particular emphasis is placed on grades from courses that are relevant to the content of Master of Science in Accounting and Financial Management. You do not need to submit any additional documents, as the assessment is based on those you have already provided to meet the general and programme-specific entry requirements.