Sustainable Marketing Management
Om utbildningen
This course aims to provide a comprehensive framework for understanding how sustainability issues can become a part of marketing strategy in the business and public sector. Special attention is given to the areas of sustainable market communication, sustainable strategy and sustainable supply chain management. Also, the course aims to provide students with tools for critical analysis of marketing activities from a sustainability perspective. Alternative perspectives on marketing as well as the relation between traditional marketing and sustainability challenges are discussed.
This course is open to
Exchange students at the School of Business, Economics and Law and exchange students on a university-wide agreement. Please contact your international coordinator at the University of Gothenburg (School of Business, Economics and Law) if you need to know more.
Application
Do you want to apply for exchange studies at the University of Gothenburg?