University of Gothenburg
University of Gothenburg
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Oskar Broberg

Senior Lecturer

Economic
History
Telephone
+46 31-786 42 40
Mail
oskar.broberg@econhist.gu.se
Visiting address
Viktoriagatan 13
Göteborg
Room number
629
Postal address
Box 720
40530 Göteborg

About Oskar Broberg

My main research focus is Business and Financial History. During the past years I have written about the emergence of organic farming in Sweden and the transformation of the Swedish advertising market in the last decades. I have also been involved in a project on the profitability of international investments 1869-1969, based on companies listed on the London Stock Exchange. We studied the relationship between colonialism and financial markets. This was a joint venture with Klas Rönnbäck.

At present I am involved in a project on the development of the Swedish payment system 1850-2020, in collaboration with Magnus Willesson (GU, project leader), Viktor Elliot (GU) and Orsi Husz (Uppsala University)

On other web sites

Research areas

  • Economic History
  • Business History
  • Financial History

Research in progress

  • From cash to crypto, 2023-07 - 2026-07

Teaching areas

  • Economic History
  • Business History
  • Financial History

Selected publications

Labeling the Good: Alternative Visions and Organic Branding in Sweden in the Late 20th CenturyBroberg, OskarEnterprise & Society, 11:4, s. 813-840, 2010

Konsten att skapa pengar. Aktiebolagens genombrott och finansiell modernisering kring sekelskiftet 1900Broberg, OskarMeddelanden från Ekonomisk-historiska institutionen, 95 \, 2006

Svensk Reklam. Annonser, varumärken och marknadskommunikation 1975-2012Gianneschi, Marcus, Broberg, Oskar, Jonsson, Sverker

Capital and Colonialism: The Return on British Investments in Africa 1869-1969Rönnbäck, Klas, Broberg, Oskar

Names, shares and mortgagesBroberg, Oskar, Ögren, Anders, Ogren, A.Financial History Review, 26:1, s. 81-108, 2019