Consumer Behaviour, Bachelor Course
About
In the course Consumer Behavior, you will gain knowledge and understanding of consumer culture and the role of consumers in the market. You will have to analyze product, advertising and brand consumption in order to develop market research that can influence strategic decisions in companies and other organizations.
This course is open to
Exchange students at School of Business, Economics and Law and exchange students on a university-wide agreement.
In order to apply for this course you must have studied 45 ECTS Business Administration courses, including marketing course at basic level (at least 7.5 ECTS). Please contact your international coordinator at School of Business, Economics and Law if you need to know more.
English proficiency
If you have questions about English proficiency requirements, please contact your international coordinator at the University of Gothenburg.
This course can be combined with
FEK312 Marketing trends.
Application
Do you want to apply for exchange studies at the University of Gothenburg?