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Photo: Carina Gran
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Programme set up: Marketing and Consumption

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Courses students admitted 2022 and 2023.

Year 1

Autumn Term

Period 1 + 2

Marketing in the Service Economy, 7,5 credits 

Sustainable Marketing Management, 7,5 credits 

Period 3+4 

Consumption and Markets, 7,5 credits 

Multivariate Data Analysis, 7,5 credits 

Spring Term 
Period 1+2 

Branding and Consumption, 7,5 credits 

Advanced Qualitative Methods, 7,5 credits 

Period 3+4 

Elective, 7,5 credits
Elective, 7,5 credit

Year 2 
Autumn Term
Period 1+2 

Elective, 7,5 credits
Elective, 7,5 credits 

Period 3+4 

Retail Marketing, 7,5 credits 

Perspectives of consumer choice behavior, 7.5 credits

Spring Term
Period 1, 2, 3, 4 

GM1161 Master Degree Project in Marketing and Consumption, 30 credits  (for students admitted 2022)

GM1162 Master Degree Project in Marketing and Consumption (for students admitted 2023 and onwards)

An elective course can be chosen from within the master's programme or from other master's programmes at the Graduate School.  A list of courses is made available to students each term. Lists of previous semesters' elective courses can be found on the program page (on the student portal) under the heading "Elective courses".

Courses students admitted 2024 and onwards.

An elective course can be chosen from within the master's programme or from other master's programmes at the Graduate School.  A list of courses is made available to students each term. Lists of previous semesters' elective courses can be found on the program page (on the student portal) under the heading "Elective courses".