Retailing, artificial intelligence and inclusivity
Short description
This research explores how artificial intelligence in retail affects inclusion across social, economic, and environmental areas. It looks at how AI shapes pricing, personalization, decision-making, and market access, highlighting both opportunities and risks for customers and businesses. The study offers insights to support more sustainable and inclusive retail strategies and policies.
This project explores how artificial intelligence in retailing impacts inclusivity. Through a collection of academic papers that examine inclusivity across social, economic, and environmental dimensions, the research investigates how smart technologies reshape decision making, value creation, cost-benefit distribution and retail market involvement. Given the advent of machine-learning algorithms and their increasing influence on pricing, user and promotional personalization as well as product placements, the study reveals current standards, potential opportunities, and possible risks affecting customers, retail businesses, and stakeholders.
A key concern examined in this research is the multilevel impact of artificial intelligence on retail accessibility, replicability, and sustainability. To this effect, the study explores the consequences of retail algorithmic designs on sustainability and market participation.
Employing comparative perspectives that span formal and informal retail systems, organized and unorganized market structures, developed and emerging economies and multichannel retail environments, the aim of the research is to provide insights that inform retail strategy and guides policy frameworks towards efficient outcomes in the use of artificial intelligence as a tool for retail market transformation.