Strategy and Marketing in a Global Context

Books & Reports

Dicken, Peter (2015). Global Shift: Mapping the Changing Contours of the World Economy. SAGE Publications: 7th edition.

UNCTAD (2021). World Investment Report 2021. UNCTAD: Geneva. Chapter 1.

Articles

Adner R (2017) Ecosystem as structure: An actionable construct for strategy. Journal of management, 43(1):39-58

Agarwal, Rajshree & Helfat, Constance E. (2009). Strategic renewal of organizations. Organization science, 20(2), 281-293.

Barney, Jay (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.

Bonchek, Mark (2016). How to build a strategic narrative. Harvard Business Review, 25, 141-142.

Brown, Stephen (1993). Postmodern marketing? European Journal of Marketing, 27(4), 19-34.

Brown, Stephen (2006). Recycling postmodern marketing. The Marketing Review, 6(3), 211-230.

Collis, David J. & Montgomery, Cynthia A. (2008) Competing on Resources. Harvard Business Review, 140-150.

Cova, Bernard (1996). The postmodern explained to managers: Implications for marketing. Business Horizons, 39(6), 15-24.

Cova, Bernard & Pace, Stefano (2006). Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”. European Journal of Marketing, 40 (9/10), 1087-1105.

Egels-Zandén, Niklas & Rosén, Magnus (2014). Sustainable strategy formation at a Swedish industrial company: Bridging the strategy-as-practice and sustainability gap. Journal of Cleaner Production, 96, 139–147.

Eisenhardt, Kathleen M. & Martin, Jeffrey A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10-11), 1105-1121.

Fasth, Jonas & Tengblad, Stefan (2023) Internal openness? How and why managing directors in SMEs involve employees in strategic conversations. International Journal of Entrepreneurial Behavior & Research, 29(11), 268-291

Fasth, Jonas; Åkerman, Niklas; Elliot, Viktor & Hilmersson, Mikael (2023). Small and medium-sized enterprises response to Covid-19: The effect of external openness and procedural management. International Small Business Journal, 41(5), 465-487.

Holt, Douglas (2016). Branding in the age of social media. Harvard Business Review, 94(3), 40-50.

Holt, Douglas (2020). Cultural Innovation. Harvard Business Review, September-October 2020, 106- 115.

Inglehart, Ronald & Baker, Wayne E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review, 65(1), 19-51.

Jeurissen, Ronald & van de Ven, Bert. (2006). Developments in Marketing Ethics. Business Ethics Quarterly, 16 (3): 427-439.

McGahan, Anita M. (2004). How industries change. Harvard Business Review, 82(10), 86-94.

Mintzberg, Henry (1994). The Fall and Rise of Strategic Planning. Harvard Business Review, 107- 114.

Mintzberg, Henry & Waters, James A. (1985). Of Strategies, Deliberate and Emergent. Strategic Management Journal, 6(3), 257-272.

Porter, Michael E. (1980). How Competitive Forces Shape Strategy. The McKinsey Quarterly, 34-50.

Porter, Michael E. (1980). The Five Competitive Forces that Shape Strategy. Harvard Business Review, January 2008, 78-93.

Ramírez, Rafael; Churchhouse, Steve; Palermo, Alejandra & Hoffmann, Jonas (2017). Using scenario planning to reshape strategy. MIT Sloan Management Review, 58(4), 31-37.

Regnér, Patrick (2003). Strategy Creation in the Periphery: Inductive Versus Deductive Strategy Making. Journal of Management Studies, 40(1), 57-82.

Shimizu, Katsuhiko & Hitt, Michael A. (2004). Strategic flexibility: Organizational preparedness to reverse ineffective strategic decisions. Academy of Management Perspectives, 18(4), 44-59.

Simmons, Geoff (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3-4): 299-310.

Simoneaux, Sarah L. & Stroud, Chris L. (2011). SWOT analysis: The annual check-up for a business. Journal of Pension Benefits: Issues in Administration, 18(3), 75-78.

Teece, David J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194.

Woźniczka, Jarosław. (2016). The ethical dilemmas in marketing-the positive idea and its desirable and undesirable consequences. Acta Scientiarum Polonorum. Oeconomia, 15(4), 195-207.

Specific literature for the group work is added and selected in consultation with the supervisor. Other course materials such as supporting material for learning activities and articles that can be included in the examination are published on the course’s website on Gothenburg University’s learning platform.