Marketing
Om utbildningen
Marketing is a subject in business administration intended to create value for customers, organisations, as well as for society-at-large. In the course, central concepts, principles, and theories in marketing and how they can be used for analysis and solution of marketing problems are presented and explained.
Central parts that are discussed are marketing environment, marketing strategy and the marketing mix, and how these can create value for organisations, customers, and surrounding society. Sustainability perspectives on marketing activities are introduced and discussed.
This course is open to
Exchange students at School of Business, Economics and Law and exchange students on a university-wide agreement. Please contact your international coordinator at the University of Gothenburg if you need to know more.
English proficiency
If you have questions about English proficiency requirements, please contact your international coordinator at the University of Gothenburg.
This course can be combined with
EKN111 Macroeconomics, EKN103 Financial Economics, EKR111 Introduction to Commercial Law, EKF115 Management
Application
Do you want to apply for exchange studies at the University of Gothenburg?
Read more on the page Apply for exchange studies