Sustainable Marketing Management

Literature Sustainable Marketing Management 2025

Lecture 1 What is sustainable marketing

Sheth, J. N., & Parvatiyar, A. (2021). Sustainable marketing: Market-driving, not market-driven. Journal of macromarketing, 41(1), 150-165.

Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35(3-4), 277-309.

Vishnoi, P., Bhardwaj, N., & Vohra, A. (2022). Marketing at the bottom of the pyramid: Literature review and future research agenda. International Journal of Consumer Studies, 46(5), 1517-1536.

Verbeke, A., Simoes, S., & Grøgaard, B. (2024). The role of multinational enterprises and formal institutions in BOP markets. Journal of International Management, 30(4), 101171.

Lecture 2 Sustainable challenges from a marketing perspective (climate change, biodiversity loss, human rights

Kopnina, H. (2020). Anthropocentrism: Problem of human-centered ethics in sustainable development goals. In Life on land (pp. 48-57). Cham: Springer International Publishing.

Thøgersen, J. (2021). Consumer behavior and climate change: Consumers need considerable assistance. Current Opinion in Behavioral Sciences, 42, 9-14.

Sun, Z., Behrens, P., Tukker, A., Bruckner, M., & Scherer, L. (2022). Global human consumption threatens key biodiversity areas. Environmental Science & Technology, 56(12), 9003-9014.

Solér, C., Sandström, C., & Skoog, H. (2017). How can high-biodiversity coffee make it to the mainstream market? The performativity of voluntary sustainability standards and outcomes for coffee diversification. Environmental Management, 59(2), 230-248.

Bankel, R., Lang, S., & Solér, C. (2024). Ethical Marketing and Living Wages: Competing Logics in the Fashion Industry. Marketing ZFP-Journal of Research & Management, 46(3).

Lecture 4 10-12 Marketing solutions to sustainability challenges (certifications, branding, legislation etc)

White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of marketing, 83(3), 22-49.

Van Doorn, J., Risselada, H., & Verhoef, P. C. (2021). Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions. Journal of Business Research, 137, 182-193.

Acuti, D., Pizzetti, M., & Dolnicar, S. (2022). When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior. Psychology & Marketing, 39(10), 1933-1945.

Lecture 5 Circular business models

Corvellec, H., Stowell, A. F., & Johansson, N. (2022). Critiques of the circular economy. Journal of Industrial Ecology, 26(2), 421-432.

Baldassarre, B., Keskin, D., Diehl, J. C., Bocken, N., & Calabretta, G. (2020). Implementing sustainable design theory in business practice: A call to action. Journal of cleaner production, 273, 123113.

Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of business research, 67(8), 1595-1600.

Lecture 6 How to change consumption 

Soler, C., Koroschetz, B., & Salminen, E. (2020). An infrastructural perspective on sustainable consumption-activating and obligating sustainable consumption through infrastructures. Journal of Cleaner Production, 243, 118601.

Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21-39.

Beyond the ABC: climate change policy and theories of social change

E Shove

Environment and planning A 42 (6), 1273-1285