Selection process Master of Science in Marketing and Consumption
It is not mandatory to submit a GMAT test result/personal motivation application. However, these applicants are prioritized in the admission. To apply with a personal motivation application different documents needs to be submitted.
Selection
Applicants who meet the entrance requirements (general and programme specific) are divided into 3 groups. First, all places are allocated to applicants in group 1. If any places are left, they are distributed to applicants in group 2, and thereafter to applicants in group 3.
Group 1 is applicants with a GMAT score. Applicants are ranked by their GMAT score result. Minimum GMAT score
Group 2 is applicants ranked by their personal motivation application. Personal motivation applications are rated on a scale of 1-10. Ratings below 4 are placed in selection group 3. For information on submission guidelines see below.
Group 3 is applicants ranked by number of university credits (ECTS). Applicants are ranked by number of credits reported on the last day for application (max. 165 ECTS).
If several applicants have the same merit rating the selection of students is made by ballot.
Applicants with GMAT score/motivational application that do not meet the minimum standards are placed in selection group 3.
Evaluation process for Group 2
Assessment criteria
Applicants in group 2 are assessed through an overall qualitative evaluation based on academic and professional qualifications, personal motivation, and alignment with the programme’s focus. The assessment takes into account the following key components:
1. Academic qualifications: We consider the quality and relevance of previous university studies, particularly the performance in courses that are principally relevant for your future studies within the Marketing and Consumption Programme. Special consideration is given to both the level of achievement and the breadth and depth of the applicant’s academic coursework.
2. Professional experience: The application is evaluated with respect to relevant work experience, internships, exchange studies, and other professional or extracurricular achievements. Emphasis is placed on experiences that demonstrate analytical skills, responsibility, or engagement with contexts related to marketing.
3. Motivation and fit: The letter of motivation is assessed for clarity, purpose, and motivation. Strong letters present a well-argued case for why the applicant wishes to pursue this specific programme, how it fits into the student’s academic or career plans, and what the student hopes to contribute to and gain from the learning environment.
Submission guidelines
The application must include both a CV and the motivational letter for the application to be considered. The CV is expected to include academic qualifications and professional experience. The motivational letter explains your motivation for the programme. You must use the template “motivational letter” to submit your motivational letter.
If you do not submit all required documents, your application will be placed in selection group 3.
CV
A CV including employment history and other professional experience and internships. The CV is a way for you to present your experiences and connect them to your motivational letter. The CV should be easy to follow and have a clear structure and be maximum 2 pages. Use reversed chronological order, i.e. your most recent accomplishments are at the top of your CV.
In order for us to take work experience into account you need to provide proof for example a certificate of employment or other relevant supporting documentation
Upload the documents together with your other documents when you apply at www.universityadmissions.se, by the latest on the last day for application (15 January/15 April 2026).
Motivational Letter
You must use the provided template for the motivational letter
The letter should show academic and professional merits, as well as goals and overall ability to successfully complete the programme.
The motivational letter must be the applicant’s own, independent work. The use of artificial intelligence or other automated text-generation tools, in whole or in part, is strictly prohibited and will render the submission invalid.
Upload the letter of motivational letter together with your other documents when you apply at www.universityadmissions.se by the latest on the last day for application (15 January/15 April 2026). Before uploading the document to your application, please rename it to “MSc in Marketing and Consumption”.
Academic merits
In the assessment, special weight will be given to grades on courses that prepare students for the curriculum of this study programme. No extra documentation is required for this, as we assess your documents provided to fulfil the general and programme specific entry requirements.