Internationalization requires a lot of the company that invests and a neglected area in terms of research is what happens internally in the company. Many companies fail in their quest to grow; a third of fashion companies do not retain three years after they started, and after seven years, more than half have disappeared from the market.
Katarina Hamberg Lagerström, professor business administration
Marissa Ekdahl, doctoral student business administration
Resource Base Change and Development during the Internationalization Process: The Case of a Swedish Fashion Firm Thesis Marissa Ekdahl
Internal changes during the internationalization process of a SME Fashion Firm” Ekdahl och Lagerström (2012), i Nordic Retail Research: Emerging diversity. Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter (red). Bokförlaget BAS.