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Climate smart vacationing

Research project
Active research
Project size
SEK 3 620 351
Project period
2018 - 2021
Project owner
Gothenburg University

Short description

The purpose of the project is to contribute to more sustainable tourism by developing a digital platform with tools and advice that promote residents' opportunity to travel within their own city as well as to contribute to profiling sustainable transport options to a destination. The project also contributes to the sustainability work of the tourism industry by spreading knowledge and inspiring at organizational level to promote climate-smart holiday options. In the project, a calculator showing the impact on climate change on different holiday options is developed, as well as a summary of existing research in the area to be made available.

The project idea is to contribute to changes in two ways. Firstly, by inspiring consumers' to do climate-smart vacation choices. Secondly, the project want to advance the discussion about sustainable tourism among public and private decision-makers in the tourism industry that strives to reduce climate impact and uses climate information in its marketing.