Reading list

Branding & Consumption

Varumärkesbyggande och konsumtion

Course
GM1120
Second cycle
7.5 credits (ECTS)

About the Reading list

Valid from
Spring semester 2026 (2026-01-19)
Decision date
2025-12-01

Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356.
Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727-748.
Brown, S. (1999). Retro-marketing: yesterday’s tomorrows, today!. Marketing intelligence &
planning, 17(7), 363-376.
Brown, S., Kozinets, R. V., & Sherry Jr, J. F. (2003). Teaching old brands new tricks: Retro branding
and the revival of brand meaning. Journal of marketing, 67(3), 19-33.
Brydges, T., & Hracs, B. J. (2018). Consuming Canada: How fashion firms leverage the landscape to
create and communicate brand identities, distinction and values. Geoforum, 90, 108-118.
Caliandro, A., & Anselmi, G. (2021). Affordances-Based Brand Relations: An Inquire on Memetic
Brands on Instagram. Social Media + Society, 7(2).
Carah, N., & Shaul, M. (2016). Brands and Instagram: Point, tap, swipe, glance. Mobile Media &
Communication, 4(1), 69-84.
Christodoulides, G., & de Chernatony, L. (2010). Consumer-Based Brand Equity Conceptualisation
and Measurement: A Literature Review: A Literature Review. International Journal of Market
Research, 52(1), 43-66.
Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the
future of marketing. Journal of the Academy of Marketing Science, 48, 24-42.
De Chernatony, L., & Riley, F. D. (1998). Defining A “Brand”: Beyond The Literature With Experts’
Interpretations. Journal of Marketing Management, 14(4–5), 417–443.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European
journal of Marketing, 37(7/8), 1095-1118.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer
research. Journal of consumer research, 24(4), 343-373.
Fournier, S., & Avery, J. (2011). The uninvited brand. Business horizons, 54(3), 193-207.
Fournier, S., & Eckhardt, G. M. (2019). Putting the Person Back in Person-Brands: Understanding and
Managing the Two-Bodied Brand. Journal of Marketing Research, 56(4), 602-619.
Gardner, B. B., & Levy, S. J. (1955). The Product and the Brand. Harvard Business Review, 33(2),
33–39.
Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes
and consumer subjectivity. Journal of Consumer Research, 41(3), 840-857.
Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal
of marketing.
Holt, D. B. (2002). Why do brands cause trouble? A dialectical theory of consumer culture and
branding. Journal of consumer research, 29(1), 70-90.
Holt, D. (2012). Cultural brand strategy. Handbook of marketing strategy, 306-317.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of
consumer research, 29(4), 595-600.
Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and
priorities. AMS review, 6(1), 1-16.
Louro, M. J., & Cunha, P. V. (2001). Brand management paradigms. Journal of Marketing
Management, 17(7-8), 849-875.
Muñiz, Jr, A. M., & Schau, H. J. (2007). Vigilante marketing and consumer-created
communications. Journal of Advertising, 36(3), 35-50.
Demi Oba, Holly S Howe, Gavan J Fitzsimons, Brand Teasing: How Brands Build Strong
Relationships by Making Fun of Their Consumers, Journal of Consumer Research, Volume 52, Issue
1, June 2025, Pages 70–92.
O’Reilly, D. (2006). Commentary: Branding ideology. Marketing Theory, 6(2), 263-271.
Pineda, A., Sanz-Marcos, P., & Gordillo-Rodríguez, M. T. (2022). Branding, culture, and political
ideology: Spanish patriotism as the identity myth of an iconic brand. Journal of Consumer
Culture, 22(1), 82-102.
Quinton, S. (2013). The community brand paradigm: A response to brand management's dilemma in
the digital era. Journal of Marketing Management, 29(7-8), 912-932.
Ruckenstein, M., & Granroth, J. (2020). Algorithms, advertising and the intimacy of
surveillance. Journal of Cultural Economy, 13(1), 12-24.
Schaefer, A., & Crane, A. (2005). Addressing sustainability and consumption. Journal of
macromarketing, 25(1), 76-92.
Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009). How Brand Community Practices Create
Value. Journal of Marketing, 73(5), 30-51.
Schroeder, J. E. (2017). Corporate branding in perspective: a typology. European Journal of
Marketing. Vol. 51(9/10), pp. 1522-1529.
Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding
in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of
Marketing, 84(2), 24-46.
Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the
doppelgänger brand image. Journal of marketing, 70(1), 50-64.
Urde, M., & Koch, C. (2014). Market and brand-oriented schools of positioning. Journal of Product &
Brand Management, 23(7), 478-490.
Voyer, B. G., Kastanakis, M. N., & Rhode, A. K. (2017). Co-creating stakeholder and brand identities:
A cross-cultural consumer perspective. Journal of Business Research, 70, 399-410.
Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to Work: `Co-creation` and new
marketing govern-mentality: `Co-creation` and new marketing govern-mentality. Journal of Consumer
Culture, 8(2), 163-196.
Ostberg, J., & Hartmann, B. J. (2025). Trajectories of brand afterlife. International Journal of Research
in Marketin.