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Foto: Josh Willink, Pexels
Photo: Josh Willink, Pexels
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Gender perspectives on sustainability focus of new project

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How can we enable sustainable living in the Nordic region? How can we better understand how differences in lifestyle arise? This is the focus for the project Sustainability, lifestyles, and consumption from a gender perspective, which is a part of the cross-sectoral Sustainable lifestyles in the Nordic region programme. The project starts in 2021.

In a mapping, differences in women’s and men’s lifestyles and consumption in the Nordic countries will be examined. Through current knowledge, the mapping aims to make gender stereotypes visible and challenged in relation to consumption and lifestyle and contribute to a better understanding of how differences arise, are strengthened and reproduced.

The project aims to illustrate gender differences in lifestyles and consumption and the need for future policies and practices to integrate gender aspects into sustainable consumption. As gender equality is key in order to achieve a sustainable Nordic region, the project contributes greatly to the vision of the Nordic Council of Ministers of becoming the most sustainable and integrated region in the world in 2030’, says Kristin Mattsson, steering group member of the cross-sectoral Nordic programme.

Sustainability and lifestyle concepts will be studied and analysed from a broad intersectional gender perspective, in relation to themes raised in the cross-sectoral program on sustainable lifestyles. These can be, for example, communication about sustainability, education for sustainability, sustainable cultural and food experiences.

Critical and intersectional perspectives will be included thoroughly to make visible and problematize how different power structures intersect, for example how class and age affect both consumption habits and norms around consumption.

By analysing sustainability and lifestyle from a gender perspective, the project contributes to improving understanding and opportunities for sustainable consumption. The knowledge mapping will be launched in autumn 2022.

The project is tasked by the Nordic Council of Ministers and implemented by NIKK, Nordic information on gender, located at the Swedish Secretariat for Gender Research at the University of Gothenburg.